TCL Unveils Cutting-Edge Display Technologies and AI Innovations at IFA 2025

Inspire Greatness: TCL's Showcase at IFA 2025

TCL, a leading global player in consumer electronics, made a significant impact at IFA 2025 with the theme "Inspire Greatness." The event featured a remarkable array of cutting-edge audiovisual screens, AI-powered smart appliances, and interconnected devices aimed at enhancing everyday life. Among the highlights was the world premiere of TCL NXTHOMETM, coupled with a lineup of sustainable innovations that signify the brand's commitment to integrating creativity and functionality into modern living.

One of the standout products presented was the C9K Premium QD-Mini LED television. This flagship model employs an advanced CrystalGlow-WHVA panel, a virtually borderless design, and sophisticated QLED technology, paired with audio from Bang & Olufsen. The C9K is more than just a television; it represents a new pinnacle in viewing experience, offering unrivaled performance that meets the expectations of avid gamers and cinema buffs alike.

Having pioneered the world’s first QD-Mini LED television in 2019, TCL continues to strengthen its leadership in display technology. The integration of precise Mini-LED backlighting with QLED technology delivers OLED-like contrast, vivid color ranges, and improved brightness and efficiency, thereby offering exceptional performance for ultra-large screens. This technological advancement not only enhances user experience but also prioritizes energy efficiency and environmentally responsible practices.

At IFA 2025, TCL also showcased the 57R94 Dual 4K, a ground-breaking ultrawide monitor utilizing QD-Mini-LED technology, perfect for both gaming enthusiasts and professionals needing expansive workspaces. Supporting TCL’s innovative audio solutions, the new "Z100 Wireless Free Sound" speakers leverage Dolby Atmos FlexConnect, allowing users versatile audio placement options for a more immersive home theater experience. Moreover, TCL announced the upcoming availability of Dolby Vision 2, promising further enhancement to its television offerings.

Revolutionizing Smart Living with AI

Incorporating AI into its product range, TCL's portfolio at the event leveraged the Turing platform developed by Eagle Lab. This platform enables personalized and intelligent user experiences across TVs, air conditioners, refrigerators, washing machines, smartphones, and more. Among these, the TCL FreshIN 3.0 Air Conditioner exemplified the benefits of AI with features like Health AI, voice control, and energy-saving capabilities, all while ensuring a quiet and fresh indoor environment.

The TCL NXTPAPER 60 Ultra smartphone and NXTPAPER 11 Plus tablet, featuring advanced NXTPAPER-4.0 technology, highlight TCL's focus on eye-friendly displays tailored for comprehensive usage. Packed with AI functionalities including writing assistance and text recognition, these devices aim to enhance productivity in education, work, and daily routines.

Moreover, the introduction of TCL AiMe, the world’s first modular AI companion robot, delighted attendees. This robot showcases lifelike interactions and smart living capabilities, transforming everyday scenarios into engaging moments. It brings creativity and connection into households, demonstrating how AI can seamlessly integrate into daily life.

Celebrating Olympic Spirit

As a global partner of the Olympics, TCL infused the excitement of the upcoming Winter Games in Milan Cortina 2026 into their IFA display. An interactive winter sports zone featured mascots Milo and Tina, providing attendees with memorable experiences. Additionally, TCL introduced Team TCL, a supportive initiative for athletes representing the brand at the Olympic Games, showcasing the synergy between technology and sports.

Launching TCL NXTHOMETM

The global debut of the TCL NXTHOMETM drew significant attention. This innovative smart home solution, driven by the philosophy "Inspire the Artists of Tomorrow," integrates high-end lifestyle devices with acclaimed collaborations. From sophisticated kitchen solutions to creating artistic livings spaces, TCL NXTHOMETM redefines modern living by blending innovation with art.

Commitment to Sustainability

In a commitment to sustainability, TCL showcased its green initiatives throughout the supply chain. The TCL SunPower Home Energy Solutions integrate solar panels, battery storage, and an EV charger into a smart home system, promoting affordable energy solutions and emphasizing the use of long-lasting, high-performance solar technologies.

Additionally, TCL ECORA™, a groundbreaking sustainable material developed in collaboration with Chris Lefteri Design, exemplifies innovative design practices. Made from recycled porcelain ceramics, this material turns waste into high-quality fillers, demonstrating TCL’s dedication to reducing the carbon footprint while celebrating artisanal craftsmanship.

TCL’s IFA 2025 portfolio represents a concerted effort to enhance the enjoyment of sports and entertainment—both at home and beyond—by leveraging world-class innovations. From displays that immerse viewers fully into the action, to personalized AI technologies and energy-efficient systems, TCL is poised to transform how we experience the world of entertainment.

About TCL

TCL is a leading consumer electronics brand and a top player in the global television market, operating in over 160 countries. The brand is dedicated to the research, development, and manufacturing of a wide range of consumer electronics, including televisions, audio systems, home appliances, mobile devices, smart glasses, and commercial displays. For more information, visit TCL's official website.