#Japan #Tokyo #end-of-life #Life Planning #WataSelica

WataSelica: Pioneering New Dimensions in End-of-Life Planning

In a society increasingly influenced by aging demographics, WataSelica has been officially established as a new company dedicated to providing comprehensive services in the realm of end-of-life planning. Founded on July 7, 2023, and based in Chuo-ku, Tokyo, WataSelica aims to reshape how individuals approach their final life stages with a commitment to personalized service and support.

Addressing a Growing Need

According to the Ministry of Internal Affairs and Communications, as of 2022, 13.5% of Japan’s population is aged between 65 and 74, while 15.5% are 75 years and older. This statistic suggests that nearly one-third of the population is comprised of senior citizens. Predictions indicate that by 2050, individuals aged 75 and older will represent 23.2% of the total population, highlighting the urgent need for effective end-of-life planning services.

As Japan navigates through a super-aged society, the concept of "shūkatsu" (end-of-life planning) has gained recognition. However, many individuals feel unsure about how to initiate their shūkatsu journey, fearing a negative perception from their families or uncertainty about where to begin. WataSelica addresses this issue by offering a comprehensive range of options, all designed to cater to the individual needs and values of its clients, thereby transforming the shūkatsu experience into one that is empowering and affirming.

A Client-Centric Approach

WataSelica is committed to promoting the idea that everyone can create their own world. This concept is encapsulated in their slogan: "My world, created by me." The company not only provides a wide array of services but also ensures that clients are supported by experts in relevant fields who can guide them through their choices. This personalized approach allows individuals to select services that resonate most with their own beliefs and circumstances.

The company's vision revolves around making end-of-life planning accessible and positive. By continually enhancing the range and quality of their services, WataSelica aspires to make the concept of shūkatsu feel more approachable and less intimidating.

The Meaning Behind WataSelica

The name "WataSelica" is a fusion of Japanese and English, combining "Watashi" (私, meaning "I") and "Select" while also incorporating an inviting suffix "-ca". This name signifies a theme centered around personal choice in creating one’s ideal life.

The logo reflects this philosophy by depicting a hand selecting options, symbolizing the empowerment of making personal decisions and embracing one's unique path. It also represents new beginnings and the future, conveying feelings of reassurance and support, both to clients and employees.

Planned Service Offerings

Looking ahead, WataSelica intends to launch several services by August and September 2025, expanding its portfolio in the following areas:

• - Marine Burial Services: Including marine scattering and pearl burials.
• - Interment and Reburial Support: Assistance with cemetery closures and the development of tree burials, columbaria, and cemeteries.
• - Inheritance and Lifetime Support Services: Providing help with various aspects of inheritance planning.

They also plan to branch into additional burial methods and funeral services, thus offering a comprehensive approach to meet diverse client needs.

A Message from the CEO

Masaaki Akabane, the President of WataSelica, expresses a strong commitment to addressing the limitations faced in end-of-life planning. He notes that, despite previously being involved in various shūkatsu-related services, there remains a significant gap in information and available options for clients. Akabane emphasizes that the mission of WataSelica is to support every individual in making informed and meaningful choices throughout their life journey—before, during, and after their passing.

In conclusion, WataSelica is dedicated to transforming the way end-of-life planning is perceived and experienced, fostering a culture of openness, support, and empowerment in a society where such discussions have become increasingly vital. With an eye toward future growth and service expansion, WataSelica is poised to positively impact its clients’ lives as they approach their final chapter.