Why Google, TikTok, and Amazon Are Moving Closer to Finance Through TV Dominance

Seminar Overview

A significant seminar titled "Why Google, TikTok, and Amazon Are Moving Closer to Finance Through TV Dominance", led by Fumitaka Okumura, Senior Manager at SHIFT, is scheduled for July 23, 2026. The seminar will investigate the ongoing transition in the U.S. media sector, focusing on how these tech giants are shifting from merely competing in video streaming to competing for control over viewing pathways.

Seminar Details

- Date and Time: July 23, 2026 (Thursday), from 4 PM to 6 PM
- Location: SSK Seminar Room, 4th Floor, Zaimax Nishi-Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo
- Participation: Participants can join either in person or through a live Zoom webinar. Recordings will be available for two weeks, allowing viewers to watch at their convenience.

Key Topics

The seminar will delve into several critical questions shaping the future of media, finance, and consumer behavior:

- The ongoing transition from competition in video distribution to viewing pathway domination.
- YouTube’s remarkable achievement in capturing significant viewing time.
- TikTok’s establishment of an AI-driven personalized curation model.
- The integration efforts of Google, Amazon, and Netflix to create a new infrastructure that merges video, advertising, e-commerce, and AI services.

The primary goal of these companies is to utilize the vast quantities of human behavior data derived from viewing pathways. As they transform “living time” into a substantial data foundation, the lines between video, live commerce, BaaS, and AI finance are rapidly disappearing. The behavior, purchasing, and payment data accumulated by platforms such as Google and TikTok are evolving beyond mere advertising assets; they are becoming central to a new generation of financial services.

Core Discussion Points

During this enlightening session, the following pivotal points will be analyzed:
1. Why hasn't television disappeared?
2. Why is video viewing data beginning to hold financial value?
3. Why are AI banks entering the media domain?
4. Why are Google, TikTok, and Amazon emphasizing pre-consumption behavior?

This seminar represents more than a mere discussion of media evolution; the competition around viewing pathways is gradually reshaping the entire economic landscape concerning behavioral data, weaving in finance, advertising, e-commerce, and telecommunications.