#Japan #Naha #Z-Generation #Business Contest #Tamaki Home

Tamaki Home Hosts Innovative Business Contest

Tamaki Home, a company focusing on real estate development and distribution in Okinawa, held its Future Living Business Plan Contest on July 4, 2026. The event aimed at students gathered a total of 102 teams from throughout Japan, each presenting their unique ideas for future living solutions in real estate. As the industry faces significant challenges such as decreasing population and labor shortages, this contest sought to encourage innovative thinking among the Z generation to move away from traditional labor-intensive business models.

Background and Contest Overview

Tamaki Home, led by President Kumi Tamaki, is known for its focus on diverse real estate ventures, including crowdfunding. By organizing this contest, the company aimed to empower youths and encourage them to think outside the box. The contest's slogan, "Shape Your Future Living," attracted numerous participants, resulting in 19 finalists after preliminary screenings. The top five teams advanced to the final presentations, which were met with enthusiasm and excitement.

Award-Winning Business Plans

The contest's grand prize, which included ¥300,000 and comprehensive business support from Tamaki Home, was awarded to the team named "Okinawa Ikitai". Their project, SCENERY, presented a new real estate platform allowing users to select living environments based on various lifestyle data, such as "morning light" and "sound of the city." Users engage with neighborhoods through avatars while searching for homes, marking a significant departure from conventional property search methods.

In addition, the Gakufudo Award, worth ¥50,000 and a dinner meeting with CEO Yoshinori Yoshioka of Gerbera Corporation, went to the team "Blik for Blik". Their innovative app, Roomylink, creates a digital twin of rooms through smartphones, allowing users to simulate earthquakes and assess the safety and stability of their furniture.

Collaboration with Gerbera Corporation

The involvement of Gerbera Corporation was instrumental in the success of this contest. With a focus on real estate-related employment support, Gerbera's CEO, Yoshinori Yoshioka, participated as a judge and collectively established the Gakufudo Award. This partnership provided students with a unique opportunity to connect and learn from industry leaders, highlighting Gerbera's commitment to fostering new talent in the real estate sector.

Final Presentation Insights

Following the final presentations, a networking event was held where participants had the chance to engage with Tamaki Home’s executives and judges. The atmosphere was one of shared excitement and learning, with students discussing their presentations and receiving valuable feedback. This exchange was a crucial opportunity for students to gain insights into future career paths and refine their business ideas.

Tamaki Home continues to assert its dedication to supporting Okinawa's youth and pioneering innovative solutions for future living. This contest is just one of the many ways the company plans to facilitate growth and creativity in the next generation.

Contest Timeline

The competition's various phases spanned from preliminary entry in early 2026 to final presentations in July 2026. Each stage, from document selection to the final round, was designed to rigorously evaluate the feasibility, market potential, and innovative aspects of the business plans presented.

Awards and Benefits

Alongside cash prizes and support for launching selected projects, all participating students received constructive feedback, helping them enhance their business plans and prepare for future endeavors in the industry.

Tamaki Home remains committed to building a positive impact in the Okinawa area, continually seeking to inspire and support young minds in the evolving landscape of real estate.

Conclusion

The Future Living Business Plan Contest exemplifies Tamaki Home's commitment to innovation and collaboration, paving the way for future leaders in the real estate sector to emerge. With their ongoing support for the youth and a focus on creative problem-solving, Tamaki Home is poised to play a significant role in shaping the future of living in Japan.