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2025 Smile Challenge Cup: Revitalizing Lives Through Sports

The 2025 Smile Challenge Cup, hosted by Yokohama F. Marinos and several local organizations, is more than just a soccer tournament; it’s a heartfelt initiative designed to support the recovery from the Great East Japan Earthquake. The event, organized by Soaken Global Co., Ltd. along with Yokohama F. Marinos, Phoenix Tourism Co., Ltd., Trajal Connect Co., Ltd., and RELIER SPORTS, will take place over two days—from September 14 to 15, 2025—at J-Village in Fukushima Prefecture. This initiative aims to not only bring joy and smiles back to the local communities but also to provide professional medical and therapeutic support to those impacted by the disaster.

Historical Context

Since the devastating earthquake in 2011, the Egao-Do acupuncture and osteopathic clinic group has remained committed to volunteer work within the affected communities. Through various acts such as providing physical therapy, massages, and daily support, they have lived by the principle, "Everything is for a smile." Their dedication has continued through several disasters, garnering both experience and smiles from those they've helped. This year, as part of the Smile Challenge Cup, they strive to bring even more joy and encouragement to the community, demonstrating the possibilities of therapy and care while contributing to the growth of the industries involved.

Event Details

Date: September 14 (Sunday) – September 15 (Monday), 2025
Venue: J-Village, 8 Yamadaoka Misawa, Naraha-machi, Futaba-gun, Fukushima Prefecture
Participation Fee: 30,000 yen per team. For teams coming from the three disaster-affected prefectures, Fukushima, Miyagi, and Iwate, the first three teams to register will enjoy free entry, with accommodations available ranging from 13,000 yen per night for three meals at J-Village, to surrounding facilities from 9,000 yen.
Schedule:

• - September 14: Preliminary rounds and Yokohama FC Soccer Clinic
• - September 15: Finals and complimentary treatment booths

Teams participating must align with Japan Football Association's regulations, allowing for flexible substitutions and mutual refereeing practices.

Participation and Activities

The Smile Challenge Cup invites youth teams; U-12 will have 16 spots and U-9 will have 8 spots available. Besides soccer matches, the event will feature free treatment booths where both children participating and their guardians can receive massages from skilled practitioners, ensuring top-notch care for injuries or discomfort.

About Yokohama FC

Established in 1998, Yokohama FC is a professional soccer club based in Yokohama, Kanagawa Prefecture. The team’s emblem not only represents the legacy of the defunct Yokohama Flügels but also symbolizes the rebirth of a community-driven club. Their mission resonates through both sporting excellence and community involvement, making them a fitting collaborator for the Smile Challenge Cup.

About Soaken Global Co., Ltd.

Soaken Global operates the Egao-Do acupuncture and osteopathy clinic group, specializing not just in general patient care, but also in providing top-notch support to athletes and artists. Committed to preventive health and therapeutic excellence, their overarching goal is to integrate traditional Eastern and Western medicine to create new value and health for society.

In conclusion, the Smile Challenge Cup represents a significant step forward in the healing process for communities affected by the Great East Japan Earthquake. It goes beyond athletic success to embody a broader commitment to healing, wellness, and communal resilience. Join us in supporting this noble effort in 2025!

Contact Information

• - Phoenix Tourism Co., Ltd.

4th Floor, 21-21 Nishi-Shinjuku 7-chome, Shinjuku-ku, Tokyo 160-0023
TEL: 090-2486-5806
Email: [email protected]

Join us at the Smile Challenge Cup as we unite for recovery, healing, and joy!

For more details and updates, visit the official Yokohama FC website and Soaken Global website.