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THE BASEMENT HOTEL Osaka Honmachi: A New Lifestyle Experience

The Actus Co., Ltd., headquartered in Shinjuku, Tokyo, is set to unveil its first-ever project, establishing its presence in the hotel industry with a distinct branding initiative. Scheduled to open on April 18, 2025, THE BASEMENT HOTEL Osaka Honmachi represents a collaborative effort between Royal Holdings Co., Ltd. and Sojitz Corporation, with RN Hotels, part of the Royal Group, taking the reins for operational management. This opening marks the launch of a new lifestyle hotel brand, "THE BASEMENT," emphasizing modern design and innovative experiences tailored for the Generation Z demographic.

Overview of THE BASEMENT HOTEL

Situated in Nishihonmachi, Osaka, the hotel will feature 119 rooms across 14 floors, including a lounge on the top level. Actus’s involvement in the project goes beyond regular interior design work; they have taken the lead on branding, including concept development, naming, logo design, website oversight, and the selection of amenities and staff uniforms. This marks a groundbreaking approach in hotel construction, moving away from merely furnishing rooms and instead engaging directly with the design and concept at the top level.

The hotel, nestled in the heart of Osaka, aims to evoke joy and creativity, encapsulated by its motto, "be Tickled Pink." The emphasis is on crafting an environment where guests can share laughter and create unforgettable memories during their travels.

Unique Design Elements

Concept and Interior Design

The name "THE BASEMENT" symbolizes comfort, uniqueness, strength, and a spirit of adventure. Actus brings forth a captivating interior design that exudes a charming and inviting atmosphere. The lounge area on the 14th floor features a bold and colorful seating arrangement, complemented by original tiles and casual materials that create a welcoming space.

Each guestroom is designed with the "SMALL COMFORTABLE" theme in mind. At a modest size of 15.5 to 16.5 square meters, they are cleverly crafted with a focus on aesthetics and functionality, offering high-quality furnishings and decor contributing to a stylish but cozy ambiance.

Graphical elements throughout the hotel, inspired by the concept of a secret base, include various artworks and unexpected installations. The hotel experience is enriched with playful signage; for instance, a Morse code-inspired greeting displayed prominently in the lobby connects guests in a unique and engaging manner. Each room bears encouraging phrases, such as "LOW KEY VIBIN','" allowing guests to immerse themselves in the experience fully.

Social Lounge and Amenities

The 14th-floor lounge is designed for social interaction, equipped with both table and counter seating. With its eye-catching aesthetics and carefully planned environments, the lounge facilitates communication among guests, encouraging them to connect and share experiences. Decor elements, such as light fixtures and designer chairs, harmoniously combine with the lounge's vibrant color palette of pinks and blues,
creating a visual feast.

In addition to communal spaces, smaller, more intimate areas are available for solo relaxation or work, featuring a warm and inviting design aesthetic. Moreover, the restrooms offer a distraction-free environment, with white-themed decor emphasizing simplicity and comfort.

Actus and Its Legacy

Founded in 1969, Actus has consistently sought to demonstrate that a rich lifestyle goes beyond mere consumption. They advocate for living with products that reflect the maker's ethos and have been instrumental in introducing modern European interior design to Japan. Their dedication to sustainability and high-quality design makes them a leader in the lifestyle market, promoting thoughtful living and a circular economy.

Final Thoughts

As THE BASEMENT HOTEL Osaka Honmachi prepares for its opening, it promises to be more than just a place to stay; rather, it aims to be a catalyst for creativity and shared experiences, making it a must-visit destination for travelers seeking joy, comfort, and unforgettable memories.

For more information, visitors can access the brand's official website here.