#United States #South Bend #Lebermuth #Ruth Sutcliffe #Fragrance Evaluation

Ruth Sutcliffe Joins Lebermuth as Director of Fragrance Evaluation

Lebermuth, a prominent name in the fragrance and flavor manufacturing industry, has recently made a significant addition to its leadership team by hiring Ruth Sutcliffe as the new Director of Fragrance Evaluation. This strategic move aims to enhance the company's creative leadership and strengthen its competitive edge in the global market.

With over 25 years of experience in the fragrance industry, Ruth Sutcliffe brings a wealth of expertise that encompasses various sectors, including fine fragrance, personal care, household products, and air care. Throughout her career, she has made notable contributions to renowned brands and global fashion houses. Her previous roles at industry giants such as Coty, Clairol, and IFF have equipped her with insights that will be invaluable in her new position. Additionally, Sutcliffe is the founder of The Scent Guru Group, an initiative that focuses on pioneering multi-sensory kits for therapeutic uses, including dementia care and anosmia recovery.

In her new role at Lebermuth, Ruth is set to lead the Evaluation team, where she will navigate fragrance development across various categories. Her responsibilities will include shaping the fragrance creation process, analyzing market trends, and collaborating closely with perfumers and the sales and marketing teams. This collaborative approach aims to generate compelling fragrance solutions that resonate with consumers.

Dan Grewe, Chief Revenue Officer at Lebermuth, expressed enthusiasm about Sutcliffe's appointment. He stated, “We are thrilled to welcome Ruth to our team. Her proven track record of innovation, creative vision, and deep understanding of both fine fragrance and functional categories make her an exceptional addition.” Grewe highlighted that Ruth’s experience aligns perfectly with Lebermuth's mission of delivering inspiring fragrance solutions to connect with consumers worldwide.

For her part, Sutcliffe shared her excitement about joining Lebermuth, remarking, “Returning to the Midwest feels like coming home. What drew me most to Lebermuth is its unique blend of being a family-owned company with a positive, growth-driven culture and a strong competitive position in the industry. I’m eager to contribute my expertise to a team that shares my passion.”

Lebermuth has a rich history dating back to 1908, dedicated to providing fragrances, flavors, essential oils, and other ingredients designed to elevate mood and awaken the senses. The company prides itself on its commitment to quality and customer service, offering a broad selection of high-quality ingredients tailored to meet diverse consumer needs.

The addition of Ruth Sutcliffe is expected to enhance Lebermuth’s creative capabilities significantly. Her extensive background in fragrance development will not only support the company's growth strategy but also further establish Lebermuth's reputation as an industry leader capable of delivering exceptional sensory experiences.

As the competitive landscape of the fragrance market continues to evolve, Lebermuth is strategically positioned under Sutcliffe's leadership to navigate these changes successfully, harnessing her knowledge to expand their portfolio and strengthen brand connections with consumers globally.

For more information about Ruth Sutcliffe and Lebermuth's range of products, visit Lebermuth's official website.