#China #Nantong #RAINBOWCO #GENMA #KOCH

RAINBOWCO's Strategic Brand Modernization

NANTONG, China, September 1, 2025 /PRNewswire/ – RAINBOWCO (SZ002483), a global frontrunner in high-quality manufacturing of port container equipment, has announced a significant strategic upgrade. Effective from September 1, 2025, the equipment produced at its Taicang facility will transition from the joint brand GENMA-KALMAR to a unified brand, "GENMA". This pivotal move aims to strengthen the global influence of the GENMA brand, marking a new chapter in RAINBOWCO's expansion journey.

Strengthening Global Presence

Post-modernization, RAINBOWCO's product portfolio will focus on two primary brands: GENMA and KOCH. The company, founded in 2003, operates five manufacturing plants worldwide, employing over 3,600 staff members and reporting revenues exceeding $1 billion in 2024. Its container equipment is manufactured by Jiangsu Rainbow Industrial Equipment Co., Ltd. (RIC), a wholly-owned subsidiary headquartered in Taicang, China.

Since entering into a strategic alliance with global equipment giant Cargotec in 2004, RAINBOWCO has continually progressed in the port equipment sector. Key milestones over the years include:

• - 2012: Establishment of a joint venture with Cargotec in Taicang aimed at design, manufacturing, and global services for Kalmar heavy port cranes under the dual-brand strategy KALMAR and GENMA.
• - 2020: The joint venture completed a strategic restructuring and was renamed RIC, optimizing operations while enhancing localization efforts.
• - 2022: RIC secured global intellectual property rights for heavy port cranes from Kalmar and launched the co-brand GENMA-KALMAR to merge technological strengths and expand into global high-tech markets.
• - 2025: Brand update reveals GENMA as a key container machinery brand focused on ports, initiating a new era in premium equipment manufacturing globally.

Commitment to Innovation and Customers

Martin Wu, CEO of RAINBOWCO, stated, "RAINBOWCO remains committed to leading in premium equipment sectors. The brand update signifies a pivotal milestone in our global strategy. We will continue to expand our manufacturing footprint and deepen localized service networks to offer efficient and intelligent solutions to customers worldwide."

Global partners are warmly invited to experience the latest technological innovations from GENMA at the following upcoming events:

• - TOC Africa 2025: September 17-18, Morocco (GENMA SOLUTIONS_B10)
• - TOC Americas 2025: October 21-23, Panama (GENMA SOLUTIONS_E6)
• - TOC Asia 2025: November 25-26, Singapore (GENMA SOLUTIONS_C10)

For more information, visit GENMA Solutions.



This strategic brand unification not only reflects RAINBOWCO's commitment to innovation but also reinforces its competitiveness in the global manufacturing arena, aiming to meet the ever-evolving needs of the port equipment industry.