Experience the Culinary Delights at Evolving Processed Foods Expo in Ginza

Discover the Charm of Niigata's Processed Foods in Ginza

Niigata Prefecture, renowned for its exceptional processed food products, will showcase its culinary achievements at the "Evolving Processed Foods Expo in Ginza" on July 12, 2026. Held at the "Ginza Niigata Information Center THE NIIGATA," this experiential event promises to delve into the world of processed foods, revealing the technological prowess and cultural heritage that define this vibrant region.

1. Event Overview

- Name: Evolving Processed Foods Expo in Ginza
- Date: July 12, 2026, with two sessions: 12:30-14:00 and 16:00-17:30
- Venue: 3rd Floor Event Space, Ginza Niigata Information Center THE NIIGATA
- Capacity: Each session accommodates 24 participants (advance registration required, first-come-first-served basis)
- Participation Fee: 2,000 yen (includes a souvenir)
- Organizer: Ginza Niigata Information Center THE NIIGATA, in collaboration with Imasa Kamaboko Co., Ltd.

2. Event Program

The expo features an engaging program, including talk sessions combined with tasting experiences. Participants will have the opportunity to learn about the following:

- Opening Remarks: Insights from professionals in the processed foods sector
- Market Insights: Understanding Niigata's market share in the industry
- Product Stories: The intriguing origins of "Kanikama" (crab-flavored fish cakes) and "Unajiro" (innovative fish products)
- Tasting Experience: Sample the "future seafood bowl" crafted entirely from processed products
- Creative Workshop: "Processed Food Hacks! - Easy & Cute Bento Decoration Experience"

In this hands-on session, participants will learn valuable techniques to enhance the appeal of their meals with processed foods. Everyone will have the chance to create their own decorated dishes and then join for a collective photo session showcasing their culinary art!

3. Meet Our Guest Speakers

The event features notable guest speakers from Imasa Kamaboko Co., Ltd.:

- Kei Naeshiro: Manager of the Technology Research Department
- Kasane Suzuki: Manager of the Marketing and Communication Department
- Unajiro-kun: The official mascot representing the delightful "Unajiro" products

4. Background of the Event

Niigata Prefecture has a rich heritage in fish processing, rooted in its abundant marine resources and preservation technologies. While products like "Kanikama" are known worldwide, many people remain unaware of the cultural and technical significance behind these delicacies. Moreover, processed foods are gaining recognition as high-protein, low-fat options in modern diets.
By organizing this interactive event, we aim to celebrate Niigata's processed food culture through a sensory experience—seeing, touching, and tasting. We invite food enthusiasts to connect with product developers, engage in taste comparisons, and experiment creatively with their culinary skills. Through these activities, we aspire to inspire a new generation of Niigata fans who appreciate its rich culinary landscape and innovations.

Join us for a day full of culinary exploration and discover the evolving world of Niigata's processed foods, sharing a taste of our culture with the greater Tokyo area.