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Tiki Launches theAmplify International Program

In an era marked by significant federal budget cuts for tourism marketing, Tiki has stepped in to support U.S. Destination Marketing Organizations (DMOs) through the launch of their innovative Tiki Amplify International Program. This initiative is crucial for DMOs looking to enhance their international presence at a time when federal funding has been drastically reduced.

Understanding the Challenge

On July 2025, the U.S. Congress approved the Rescissions Act, leading to an astounding 80% cut in federal tourism matching funds. The budget for such funds dropped from $100 million to a mere $20 million, affecting the ability of DMOs to promote their destinations on a global scale. Industry experts and organizations, including the U.S. Travel Association, have raised the alarm regarding these cuts, which hinder the capacity to maintain a competitive edge in a global travel market engulfed with fierce competition.

As upcoming global events like the 2026 FIFA World Cup and the 2028 Olympics loom, the urgency for a strong international marketing campaign intensifies. Many DMOs now find themselves uncertain about continuing their current international marketing efforts and sustaining their visibility.

Tiki's Amplify International Program

To address this pressing issue, Tiki has developed the Amplify International Program, offering U.S. DMOs a unique opportunity to enhance their international media spend. For every dollar a U.S. DMO invests in targeting an international market, Tiki will match it with an additional two dollars, effectively tripling the media value of their investment.

Jamie Claudio, Senior Vice President of Destination Strategy at Tiki, emphasizes the importance of this initiative, stating, "As federal matching funds for U.S. international targeting efforts shrink, DMOs must adapt. Our Amplify International Program ensures DMOs can sustain the critical global visibility needed to attract international visitors at this essential juncture, despite the uncertainty in funding conditions." This program is designed to empower DMOs to maintain their presence in global markets and effectively engage with travelers worldwide.

Benefits of the Amplify International Program

The Amplify International Program boasts a multitude of benefits:
1. Filling the Funding Gap - It allows DMOs to maintain and even expand their international outreach despite the cuts in federal funding.
2. Tripling Campaign Value - DMOs can maximize the impact of their international campaigns without an increase in their budget.
3. Fully Managed Execution - Tiki offers support with campaign setup, localization, performance reporting, and optimization.
4. Localized Messaging - The program emphasizes engaging high-intent travelers through messaging that is tailored to fit language and cultural contexts.
5. Multi-Format Flexibility - DMOs have the option to choose from various formats, such as AI-powered conversational units, immersive Lightbox ads, or native placements across over 200 esteemed global travel sites.

Key Campaign Parameters

Eligible DMOs must focus on any international market, and the campaigns should run during the FY 2025–2026 period. The minimum investment is structured as follows:

• - Lightbox Native: $10,000
• - Envoy: $25,000

The Tiki Amplify International Program is a solid pillar for DMOs striving to sustain and amplify their voice on the international stage. This program ensures that U.S. marketing efforts spread globally, maximizing the effectiveness of every dollar invested. In a time of cuts and uncertainty, Tiki's initiative provides a critical lifeline for enhancing the international relevance of U.S. destinations.

For more information or to participate, DMOs are encouraged to reach out to Jamie Claudio, Senior Vice President of Destination Strategy at Tiki, via email at [email protected] or visit their website at www.tiki.com.