Hisense Achieves Double Milestone in MEA Large-Screen and MiniLED TV Market

Hisense Achieves Remarkable Milestone in MEA TV Market

Hisense, a prominent player in the consumer electronics sector, has solidified its market leader status in the Middle East and Africa (MEA) by reaching an impressive double milestone. As reported by OMDIA, Hisense has become the number one brand in the MEA for shipments of 98-inch and larger televisions, boasting a notable market share of 42.8% from the first to the third quarter of 2024. This achievement not only underscores Hisense's continuous growth but also its commitment to providing high-quality products that enhance the viewing experience.

The large-screen TVs from Hisense are celebrated for their innovative technology and sleek aesthetics, drawing in consumers who prioritize both performance and design. These televisions are not just about size; they deliver exceptional picture quality and immersive sound that make every viewing experience cinematic.

Moreover, Hisense has also taken the lead in the MiniLED TV segment, boasting a market share of 38.8% during the same period. The ULED MiniLED range, including models such as the UX, U8N, U7N, and U6Pro, caters to a variety of consumer needs and preferences. The advanced MiniLED technology employed in these units ensures remarkable image quality—showcasing a broad spectrum of contrast from the brightest highlights to the darkest shadows, providing clarity and detail in every frame.

Hisense's televisions feature immersive Multi-Channel Surround sound technology, allowing for a theater-like audio experience without the need for external systems. Special features such as AI Sports Mode, designed to optimize fast-moving scenes, and IMAX Enhanced certification, which guarantees theater-quality visuals and DTS-powered sound, further solidify Hisense's commitment to enhancing home entertainment experiences.

As the demand for premium large-screen and MiniLED TVs continues to rise in the MEA region, driven by consumers seeking superior gaming, sports, and entertainment solutions, Hisense is ahead of the curve. The brand keeps innovating, ensuring that each new product not only meets but exceeds consumer expectations, combining cutting-edge technology with striking design.

In addition to its impressive product lineup, Hisense has forged strategic partnerships to strengthen its influence in the market. Collaborations with entities like Black Myth emphasize support for low-latency gaming, while ties with Real Madrid enhance the viewing experience for sports enthusiasts.

Further supporting its growth strategy, Hisense has been expanding its presence in the region, announcing the renovation of its flagship store in the UAE earlier this year, alongside new store openings in Saudi Arabia, Qatar, and Nigeria. Planned expansions include a new store in Abu Dhabi set to launch in 2025, which demonstrates Hisense’s commitment to establishing a robust presence across MEA.

Jason Ou, President of Hisense Middle East and Africa, expressed pride in these significant milestones, attributing them to the company’s relentless innovation and strategic expansion efforts. “Being the leading TV brand in the MEA region is a remarkable achievement for us. We are dedicated to excelling and pushing boundaries as we expand our footprint,” Ou stated, emphasizing the company’s commitment to delivering groundbreaking products.

Founded in 1969, Hisense has evolved significantly over the decades, now operating across more than 160 countries. The company specializes in a diverse range of sectors, including multimedia, home appliances, and IT solutions. With over 50 years of experience, Hisense is synonymous with high-quality products paired with outstanding after-sales service and extensive warranties.

Hisense continues to pave the way with notable innovations such as Laser TV technology and advancements in ULED display technologies. Moreover, the company holds a portfolio that includes several acclaimed brands such as Toshiba TV, gorenje, Kelon, Ronshen, and ASKO, reaffirming Hisense’s strong position in the global market.

Hisense’s involvement in significant sporting events, including the FIFA World Cup Qatar 2022™, demonstrates its brand commitment to sports and community engagement. The recent partnership with Real Madrid further exemplifies Hisense's dedication to enhancing its consumer electronics offering and showcasing its innovative technology to a broader audience.

As Hisense continues to lead the charge in consumer electronics, the brand remains focused on shaping the future of home entertainment within the region, setting high standards for quality, innovation, and customer satisfaction, thus ensuring its vital role in the MEA market.