#Japan #logistics #Tokyo #JPR #Pallet Rental

JPR's Innovative Advertising Campaign

On June 19, 2023, Japan Pallet Rental Co., Ltd. (JPR), based in Chiyoda, Tokyo, introduced a fresh advertising campaign under the slogan, “Without being obtrusive, without stopping.” This initiative is being showcased through various media outlets, including newspapers, magazines, and online platforms.

Since its inception in 1971, JPR has played an instrumental role in connecting businesses through standardized logistics pallets. Over recent years, the company has leveraged its extensive network and knowledge to facilitate the utilization of digitized logistics data and collaborative transportation services among enterprises. These innovative services address pressing issues in the logistics sector, such as environmental concerns and labor shortages.

JPR’s advertising campaign reflects its commitment to supporting the logistics industry while embracing new challenges that highlight its unique attributes. The essence of that message was prominently featured in the ad's content, emphasizing JPR’s pivotal role in the logistics sector.

Core Message of the Campaign

“Without being obtrusive, without stopping.” This encapsulates the vision of how pallets, circulating throughout Japan, sustain the logistics framework.

Since its establishment, JPR has advocated for the standardization and sharing of transport pallets. The company’s mission is to connect businesses and foster effective logistics systems. By integrating their established processes with technological advancements, JPR aims to solve the challenges businesses face.

JPR recognizes its responsibility to improve environmental issues and address labor shortages within the logistics industry through its innovative pallet services.

Advertising Rollout

The new campaign will be disseminated across various media platforms, ensuring widespread visibility and engagement with the core messaging.

JPR's Rental Pallet Service

Pallets play a vital role in unitizing cargo, enabling efficient handling with equipment such as forklifts. The concept of “Consistent Palletization” allows the systematic exchange of standardized pallets amongst businesses, enhancing logistics productivity. JPR offers a rental system that enables firms to share standardized pallets, realizing efficient supply chain operations.

For more information, visit JPR's Website.

Information Services Provided by JPR

In addition to rental services, JPR offers various information-related services that utilize AI for cross-industry transportation matching. By sharing inbound and outbound data on the cloud, they enable the electronic and shared handling of freight documents. JPR is committed to enhancing services under the themes of sharing and logistics digital transformation (DX).

Explore these services on JPR's Services and Solutions Page.

A Commitment to Workers

At the heart of JPR's mission lies a desire to liberate individuals working in the logistics field from strenuous labor. This fundamental principle illustrates the origin of the company and remains unchanged since its foundation. To learn more about JPR's founding story, read their note titled ‘The DNA of JPR with Professor Hirahara’ here.