#USA #Boca Raton, Florida #Orangetheory Fitness #Purpose Brands #Lauren Cody

Leadership Change at Orangetheory Fitness

In a notable shift within the fitness industry, Purpose Brands, LLC has announced the appointment of Lauren Cody as the new Brand President of Orangetheory Fitness, effective January 27, 2025. Lemonade Cody steps into this vital leadership role with over 25 years of experience in executive positions across numerous multi-unit franchise brands. This appointment positions Orangetheory Fitness for the next phase of its evolution within the competitive landscape of fitness and wellness.

Strengthening Fitness Innovations

Cody's arrival is keenly timed as the global wellness economy continues to expand, reflecting a rising consumer interest in health and fitness. Her vast experience in diverse customer-centric industries will play a pivotal role in driving innovation and enhancing member experiences at Orangetheory. Cody expressed her excitement upon joining the brand, stating, “I am thrilled to join Orangetheory Fitness at such an exciting time for the industry.” She believes strongly in the company's technology-driven approach, which has set it apart from competitors.

Dave Long, co-founder and CEO of Orangetheory Fitness, will transition into the role of co-chair of the Purpose Brands board, continuing his involvement as a strategic advisor. This leadership change aims to strengthen the company’s commitment to providing accessible wellness services while enhancing the connection with franchise partners worldwide.

Purpose Brands' Vision

Tom Leverton, the CEO of Purpose Brands, highlighted that Cody's unique blend of leadership experience and deep knowledge of global franchise systems aligns perfectly with the vision for Orangetheory's future. The commitment to empowering franchisees is underscored by her proven track record in driving substantial growth in established brands such as Burger King, McDonald's, and Panera Bread.

A Background in Global Leadership

Cody's leadership prowess extends to the board of directors for Swenson's Drive In and Domino's Pizza in Norway, solidifying her expertise in steering franchise systems toward success. Her previous roles in C-suite positions across the restaurant and healthcare industries have showcased her capability to balance growth with the demands for sustainability and stakeholder alignment.

A Dynamic Approach to Wellness

With Purpose Brands managing over 7,000 locations globally and servicing around 6 million members, the potential for growth is immense. Cody’s expertise will thus not only ensure the optimization of operations but also enhance the overall experiences of members across varying geographies. The company looks forward to building a culture of wellness that embraces innovation and inclusivity.

Conclusion

The future looks bright as Purpose Brands aims to outpace market trends in the rapidly evolving fitness landscape. As consumer preferences shift towards wellness-centered lifestyles, organizations like Orangetheory Fitness are well-positioned to leverage their strong community presence and innovative fitness offerings to meet these needs. Under Cody’s guidance, Orangetheory is expected to thrive, tapping into its vast member base and promising unmatched fitness experiences for all.

For furthers details and membership information, visit orangetheory.com.

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About Purpose Brands: Purpose Brands is dedicated to making health and wellness accessible across the globe. The company not only encompasses Orangetheory Fitness but also a range of other fitness, health, and wellness brands, generating significant revenue and ensuring that supportive services reach a global audience.

Contact Information: For media inquiries about Orangetheory's new leadership, reach out to the contacts listed in the company announcement.