Balega® Set to Unveil Innovative Products at The Running Event 2025
Balega® Set to Unveil Innovative Products at The Running Event 2025
Balega®, a respected name in performance running socks, is gearing up for an exciting show at The Running Event (TRE) 2025, which is set to take place from December 2 to 4 in San Antonio, TX. As North America’s go-to specialty running retail conference and trade show, this event offers Balega a unique platform to showcase its latest product innovations and connect with the local running community.
What to Expect at the Event
Attendees are cordially invited to visit Booth #13075, where they will have the opportunity to explore Balega’s new Spring 2026 styles, marking a significant leap in both design and functionality. Michael Polk, the Chief Executive Officer of Implus, expressed his excitement: "We are excited to return to TRE this year and connect with our partners in the running community."
ENGAGING ACTIVITIES
Balega’s participation at TRE will feature dynamic demo runs along with product spotlights, offering a blend of engagement and education for all attendees. Here’s what runners can look forward to:
- - Demo Runs: Throughout the event, runners of all capabilities are encouraged to join Balega’s demo runs, designed to let participants experience the new products firsthand. The sessions are scheduled as follows:
- Wednesday, December 3: 7:00 AM with iRun at La Villita Cafe Downtown
- Wednesday, December 3: 6:00 PM with Fleet Feet San Antonio at The Lonesome Rose
- Thursday, December 4: 7:00 AM with Fleet Feet San Antonio at Stranded Coffee
Each participant will receive a complimentary pair of Balega socks to test during their runs through the scenic routes of San Antonio.
NEW PRODUCT SPOTLIGHTS
Balega will introduce several fresh styles for Spring 2026, from redesigned classics to new color options. Key highlights include:
- - Balega Enduro™ Redesign: The updated Enduro socks feature an innovative reduced waste design which minimizes yarn usage to enhance ventilation while furthering the brand’s sustainability initiative by achieving a 3% reduction in yarn waste.
- - Balega Hidden Dry™ Redesign: This version comes with a new silhouette, the Mini Crew, while maintaining its signature thin, breathable feel, now boasting fresh color schemes like Electric Pink and Teal.
- - Balega UltraGlide® with LYCRA® Dry: Now available in both No Show and Mini Crew silhouettes, these socks promise unmatched cushioning and moisture-wicking properties in a range of new colors.
These new offerings will be up for purchase on www.balega.com starting January 15, 2026, allowing enthusiasts to get their hands on the latest in running technology.
ANNUAL UBUNTU AWARD
In addition to product showcases and demos, Balega will also honor its commitment to the running community through the annual Ubuntu Award presented during the Industry Awards Dinner on December 4. This award recognizes a partner that exemplifies a community-driven focus, truly embodying the essence of Balega's mission.
ADDITIONAL SCHEDULED EVENTS
As a further extension of their presence, Balega will have a booth at the San Antonio Marathon event from December 5-6, in collaboration with Fleet Feet San Antonio.
For those interested in meeting with the Balega team during TRE, they are encouraged to schedule a meeting via email at [email protected].
Balega, as a brand, stands not only for high-performance products but also for a commitment to community initiatives, ensuring that they give back to those in need. As part of the Implus family, which includes renowned brands across various active lifestyle categories, Balega is dedicated to innovation and excellence. For further details, visit www.balega.com.
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