#United States #Lexington #FIFA World Cup #Valvoline #Original Motor Oil

Valvoline™ Global Launches Exciting Campaign for FIFA World Cup 2026™

As the thrilling excitement builds for the upcoming FIFA World Cup 2026™, Valvoline™ Global Operations, renowned for its flagship product, The Original Motor Oil, is making headlines with its latest marketing initiative. The campaign aims to honor the passion and dedication of football fans who traverse great distances to witness their teams compete on the world stage.

Valvoline’s new campaign also brings to light the invaluable role of the mechanics who ensure that fans' vehicles are road-ready, making it possible for them to embark on their journeys. As the official launch day approaches, the brand is gearing up to celebrate the countless hours and miles travelled by enthusiastic supporters.

One of the standout features of this campaign is Valvoline’s first-ever advertisement dedicated to the FIFA World Cup™ titled, The Original Motor Oil. For the Driven. This advertisement beautifully encapsulates the spirit of exploration and adventure that the World Cup represents. It illustrates the emotional connections fans share with their teams and highlights Valvoline’s rich history within the automotive world, intertwined with real-life legacies of the tournament itself.

Michael Kirtman, Chief Brand Officer at Valvoline Global, expressed the sentiments perfectly: “Being The Original Motor Oil means we have always been a part of the fan's journey. The FIFA World Cup™ is the perfect platform to celebrate this as fans all over the world travel in cars, buses, trucks, and motorcycles to watch their country play.” This statement succinctly embodies the essence of this campaign, honoring both the fans and mechanics who are essential in the journey.

The campaign will kick off with localized advertising initiatives in Mexico, creating excitement and building momentum for this global endeavor. Following this, international rollout plans are set for regions including the U.S., China, India, Australia, Canada, Thailand, and Saudi Arabia, all engaging fans across various platforms.

This initiative illustrates how Valvoline not only aims to market its products but also seeks to create a memorable connection with its audience. The advertisements will air from now through July, and they will be featured prominently across television, radio, digital platforms, and global events, supporting grassroots engagement.

Alongside the advertisement, Valvoline is launching The Original Motor Oil. For the Driven sweepstakes, inviting fans to share their stories and experiences tied to the game. The sweepstakes offers a grand prize of a trip to the FIFA World Cup 2026™ Final, igniting the competitive spirit among participants and enhancing excitement.

As the roads open up leading to the grand finale, Valvoline remains steadfast in its commitment to enhance the journey of fans and the immense love they have for the game. They hope to inspire fans to celebrate their passion and experiences - from short drives to far-off destinations.

To find out more about the brand’s involvement in the FIFA World Cup 2026™ campaign or to take part in the sweepstakes, fans can visit Valvoline World Cup.

About Valvoline™ Global Operations

Valvoline™ Global has cemented its place as America's first branded motor oil and continues to inspire the next generation of mobility with forward-thinking solutions. With availability in more than 140 countries, Valvoline remains dedicated to innovating customer-focused automotive and industrial services, enhancing user experience and product reliability over its 160-year legacy.

Teaming up with Aramco, Valvoline is set on advancing sustainable mobility solutions that will shape the future of transportation on and off the road. Follow them on Instagram, Facebook, and LinkedIn to stay updated on their latest offerings and campaigns.