#NOK #KKOOR #Hair Ties

NOK Introduces KKOOR Hair Ties at Tokyo Family Marche

NOK Corporation, headquartered in Minato, Tokyo, is making waves as it launches the in-store sales of its KKOOR hair ties at the Tokyo Family Marche located in Ariake Garden, Koto City, Tokyo. This store will showcase all 15 colors of the KKOOR from May 13, 2026, to the end of September 2026. This initiative marks NOK’s first venture into offering consumer-facing products through physical retail locations.

The KKOOR hair ties are designed specifically for family and parent-child demographics who frequent the store. Now, customers can experience the product's texture and color firsthand, rather than relying solely on online descriptions. This retail strategy aims not only to enhance the visibility of the KKOOR line but also to gather valuable insights for future product developments.

About KKOOR

KKOOR, a creation of NOK, utilizes a new silicone rubber material and features a special star-shaped cross-section. This innovative design allows the ties to secure hair firmly while reducing tangling and absorbing sweat or water, making them practical for sports and activities near water.

Since its launch in 2024, KKOOR has been NOK's first B2C product, predominantly sold through online channels. Collaborations with various sports teams have also been part of its strategy, expanding its usage scenarios and color range. With this store launch, customers can select from a variety of colors, from everyday hues to trendy fashion statements, as a total of 15 unique colors will be available:

• - Espresso Black
• - Milk Tea Brown
• - Misty Gray
• - Snow Powder White
• - Frost Crystal
• - Mimosa Yellow
• - Pistachio Green
• - Forest Green
• - Turquoise Lagoon
• - Soda Light Blue
• - Midnight Sapphire
• - Twilight Lavender
• - Cassis Berry Pink
• - Sakura Sugar Pink
• - Poppy Red

Sales Details

• - Location: Tokyo Family Marche, Ariake Garden Store, 2-1-8 Ariake, Koto City, Tokyo
• - Duration: May 13, 2026 (Wednesday) – End of September 2026 (tentative)
• - Product: All 15 colors of KKOOR
• - Price: 165 yen per piece, subsequent pieces at 132 yen (including tax)

About Tokyo Family Marche

Tokyo Family Marche operates under the mission of