Ferrero and Alicia Carmody Promote Adultoween Celebrations for Halloween Enthusiasts

Ferrero Partners with Alicia Carmody for Adultoween

In an exciting partnership, Ferrero has teamed up with Alicia Carmody, known for her role in _The Real Housewives of Rhode Island_, to celebrate Halloween in a way that resonates with adult fans. This collaboration aims to champion the concept of 'Adultoween,' positioningHalloween as a joyful event that caters to adult revelers, not just children.

The Rise of Adultoween

The term 'Adultoween' has emerged as a cultural phenomenon, with Ferrero aiming to capture the spirit of this evolving way of celebrating Halloween. A recent survey commissioned by Ferrero revealed that more than half of American adults (54%) feel that they deserve their dedicated adult celebration of Halloween. Not only this, but 62% of respondents believe that the holiday should be enjoyed equally by adults and children alike. Alicia Carmody's energetic personality and bold opinions align perfectly with this ethos, prompting both brands to challenge the conventional norms of Halloween festivities.

Alicia Carmody's Vision for Adultoween

Alicia states candidly, "You're never too old to celebrate Halloween! This year, my candy jars are full, my dolls are on display, my costume is on, and Ferrero treats are right alongside my bag of crackers." Her spirited remarks highlight a distinct approach towards the traditional Halloween culture, encouraging adults to unapologetically embrace their enjoyment of the festivities. Through her Instagram account, she will give fans an exclusive glimpse into her Halloween decorations, showcasing her iconic candy jars that brim with Ferrero products. Additionally, she plans to engage her followers in holiday conversations that will include her takes on what is trendy for the season.

Engaging Fans Through Social Media

Through the partnership with Alicia, Ferrero not only aims to elevate the Adultoween concept but also invites fans to participate in celebrations via social media. Adopting a playful spirit, fans are encouraged to share their takes on Halloween festivities—what’s in and what’s out—using the hashtag #Adultoween. Those who engage in the conversation stand a chance to win sweet Ferrero treats, making it an interactive celebration of joy and treats.

Upcoming Trends and Collectibles

Looking ahead, Ferrero is conducting its third annual Adultoween survey to collect data and insights into the latest trends and traditions surrounding the Halloween season. The results, which will be released in October 2026, promise to reveal fascinating findings that will further shape the way Ferrero engages with its audience in the coming years. Chad Stubbs, Chief Marketing Officer of Ferrero North America, reflects on this cultural shift: “Adultoween started as an insight and has transformed into a cultural movement. We’re keen to discover how this year's trends unfold and how they will influence our future engagements with fans.”

For those eager to kick-start the Halloween festivities, Ferrero’s newly launched Halloween collection is hitting stores across the nation. This year, shoppers can look forward to a range of treats, including special editions like Kinder Joy x _Stranger Things_ Eggs, Butterfinger Skulls, and the spooky Keebler Spookie Fudge Stripes. Ferrero continues its two-pronged approach of increasing product offerings while simultaneously engaging a growing community of holiday enthusiasts.

About Ferrero

Ferrero originated in the picturesque town of Alba in Piedmont, Italy, in 1946 and has grown to become one of the premier sweet-packaged food companies globally. Today, Ferrero operates with over 35 beloved brands, including Nutella, Kinder, Tic Tac, and Ferrero Rocher, sold in over 170 countries. With a workforce of more than 47,000 committed to crafting delicious treats that bring joy, Ferrero's emphasis on quality and community connection remains unwavering.

For further details and to immerse yourself in the world of Ferrero, visit FerreroNorthAmerica.com and connect with the brand on social media platforms like Instagram and X.