Wisconsin RV World Transitions to New Ownership with Kunes Auto & RV

Transition of Ownership: Wisconsin RV World Joins Kunes Auto & RV



The iconic Wisconsin RV World, established in 1945, recently transitioned to new ownership as part of a significant sale to Kunes Auto & RV. The dealership, located in DeForest, Wisconsin, has been a staple in the local community for nearly eight decades and is recognized as the state's oldest licensed towable dealer.

Founded by Navy pilot Jack Eagan along with partners Bill and Romie Schneider, Wisconsin RV World initially sought to address the growing need for affordable housing in Madison. The company evolved over the years, entering the RV market and experiencing a surge in popularity, especially with the introduction of the Winnebago motorhome in 1966.

The Eagan family has spearheaded the dealership for generations, with Christine Eagan stepping into leadership in 2001. She played an essential role in sustaining the dealership’s commitment to high-quality service in the Madison area. Christine expressed gratitude for the guidance provided by Performance Brokerage Services during the transition, highlighting the expertise and support that made the process manageable. Performance Brokerage is known for its extensive experience in dealership buy-sell activities, having facilitated over 300 dealership sales in the past five years alone.

The transaction marks a pivotal change for Wisconsin RV World, now in the capable hands of Kunes Auto & RV, a leading RV dealership founded by Gregg Kunes in 1996. Kunes Auto & RV commands a substantial portion of Wisconsin's RV market, with a staggering 24% share. Following the acquisition, Ron Baker, Chief Operating Officer of Kunes Auto & RV, reiterated the new owners’ commitment to continuing the legacy of Wisconsin RV World. He acknowledged the shared values of quality customer service and community involvement that define both businesses.

With over 40 automotive and RV locations across the Midwest and a workforce exceeding 1,800, Kunes Auto & RV is adept in maintaining high standards of customer satisfaction and community engagement. As part of its mission, Kunes Auto Group pledges to donate 10% of its annual profits to local charities, further solidifying its commitment to social responsibility.

As Wisconsin RV World continues to operate from its established location at 5920 Haase Road in DeForest, customers can expect a seamless transition in services and a continuation of the dealership’s dedication to the community it has served for nearly 80 years.

Performance Brokerage Services, now a leader in dealership brokerage, combines decades of experience, with a focus on ethical practices, resulting in a notable 90% closing rate on transactions. Their unique service model includes complimentary valuations without upfront fees, providing a risk-free environment for dealership owners considering sales in the future.

In conclusion, the sale of Wisconsin RV World symbolizes more than just a transfer of ownership; it represents the preservation of a legacy while introducing a new chapter with Kunes Auto & RV. As the dealership embarks on this new journey, its commitment to quality and community service remains unwavering, promising continued excellence for its customers and partners in the years to come.

Topics Consumer Products & Retail)

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