Wacoal Enhances SCANBE 3D Bra Fitting Service for Optimal Shopping Experience
Wacoal Corporation, headquartered in Kyoto, Japan, is revolutionizing the online shopping experience for bras with its latest enhancement to the SCANBE 3D fitting service. Launched on July 14, this innovative feature focuses on providing personalized bra suggestions through advanced 3D body measurements that can be completed in just three seconds. By integrating SCANBE's 3D measurement data with Wacoal's official e-commerce site, customers can now evaluate how well different bras fit their unique body types, making the online shopping experience more seamless and satisfying.
The updated service introduces a significant enhancement: the classification of body types has now expanded from four standard types to eight personalized types, based on a combination of body shape and bust volume. This development aims to improve the accuracy of bra recommendations, allowing users to easily find bras that harmonize with their unique body shapes. For customers unfamiliar with 3D measurements, a self-diagnosis option is available, requiring only a brief questionnaire to estimate their body type.
The SCANBE service is designed to assist you in choosing a bra that not only fits your size but also takes into account your distinctive body features.
The satisfaction rate from users of the SCANBE service has reached an impressive 4.6 out of 5.0. Many have expressed the need for a tool that facilitates online discovery of the right bra without the necessity of physical try-ons. With the new update, integrating SCANBE with the Wacoal web store enables customers to easily see compatibility ratings for each product based on their specific body type.
Early feedback following the update indicates a significant increase in the purchasing rate of bras through the e-commerce platform; the rate improved by 3.3% compared to previous periods. When surveyed, over 90% of users expressed a desire to utilize the service again, highlighting its effectiveness in helping them find bras that suit them perfectly. Many responses noted the convenience of narrowing down choices based on personalized fit information, further enhancing user experience.
Wacoal is also expanding its innovative shopping strategies with the launch of an OMO (Online Merges with Offline) concept store, ‘WACOAL is,’ scheduled to open in April 2025. The store will provide bra suggestions tailored by body type, set to be tested in August. This reflects Wacoal's commitment to bridging the gap between online and in-store shopping, aiming to unify customer experiences.
By enhancing the online purchasing journey, Wacoal intends to uplift customer satisfaction and usability, ultimately driving up lifetime value for clients. Implementing technology in customer service not only promotes efficient purchasing but also helps deepen relationships with customers, encouraging repeat business and long-lasting engagement.
The SCANBE system is powered by advanced 3D body scanning technology developed by VRC Corporation. It allows users to self-measure and explore their body features in just three seconds, providing a comprehensive insight into body shape and recommended underwear sizes.
Having served over 300,000 users since its inception in 2019, SCANBE's offering includes various supportive services that assist customers in understanding their bodies better. Alongside the bra fitting service, Wacoal also offers an AI-based skeletal assessment and balance diagnostics to further enhance customer knowledge regarding their body types.
With SCANBE's intuitive approach, Wacoal continues to lead the market in personalized underwear solutions, ensuring each customer can find perfectly fitted garments while enjoying a streamlined and confident shopping experience.
For more information on the SCANBE fitting service, please visit the Wacoal official website.
The Upgrade of the SCANBE Bra Fitting Service
The updated service introduces a significant enhancement: the classification of body types has now expanded from four standard types to eight personalized types, based on a combination of body shape and bust volume. This development aims to improve the accuracy of bra recommendations, allowing users to easily find bras that harmonize with their unique body shapes. For customers unfamiliar with 3D measurements, a self-diagnosis option is available, requiring only a brief questionnaire to estimate their body type.
The SCANBE service is designed to assist you in choosing a bra that not only fits your size but also takes into account your distinctive body features.
The satisfaction rate from users of the SCANBE service has reached an impressive 4.6 out of 5.0. Many have expressed the need for a tool that facilitates online discovery of the right bra without the necessity of physical try-ons. With the new update, integrating SCANBE with the Wacoal web store enables customers to easily see compatibility ratings for each product based on their specific body type.
Impact of the Update
Early feedback following the update indicates a significant increase in the purchasing rate of bras through the e-commerce platform; the rate improved by 3.3% compared to previous periods. When surveyed, over 90% of users expressed a desire to utilize the service again, highlighting its effectiveness in helping them find bras that suit them perfectly. Many responses noted the convenience of narrowing down choices based on personalized fit information, further enhancing user experience.
Future Developments and OMO Strategies
Wacoal is also expanding its innovative shopping strategies with the launch of an OMO (Online Merges with Offline) concept store, ‘WACOAL is,’ scheduled to open in April 2025. The store will provide bra suggestions tailored by body type, set to be tested in August. This reflects Wacoal's commitment to bridging the gap between online and in-store shopping, aiming to unify customer experiences.
By enhancing the online purchasing journey, Wacoal intends to uplift customer satisfaction and usability, ultimately driving up lifetime value for clients. Implementing technology in customer service not only promotes efficient purchasing but also helps deepen relationships with customers, encouraging repeat business and long-lasting engagement.
Technical Details of SCANBE
The SCANBE system is powered by advanced 3D body scanning technology developed by VRC Corporation. It allows users to self-measure and explore their body features in just three seconds, providing a comprehensive insight into body shape and recommended underwear sizes.
Having served over 300,000 users since its inception in 2019, SCANBE's offering includes various supportive services that assist customers in understanding their bodies better. Alongside the bra fitting service, Wacoal also offers an AI-based skeletal assessment and balance diagnostics to further enhance customer knowledge regarding their body types.
With SCANBE's intuitive approach, Wacoal continues to lead the market in personalized underwear solutions, ensuring each customer can find perfectly fitted garments while enjoying a streamlined and confident shopping experience.
For more information on the SCANBE fitting service, please visit the Wacoal official website.
Topics Consumer Products & Retail）
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