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The Joy of Potatoes: Picard's Potato Festival Unveiled

From September 22 to October 26, 2025, Picard, a notable frozen food retailer operated by Aeon Savour Co., Ltd., is hosting an extraordinary Potato Festival. This event shines a spotlight on a wide array of delectable potato dishes including famed French fries and mouth-watering gratins. A highlight of this festival is the introduction of a new product, the "Frits Luxe Cajun Spiced French Fries" available beginning October 3. This innovative offering promises to be a flavorful accent to your autumn dining experience, guaranteed to excite your taste buds.

Commitment to Quality and Sustainability

Picard's dedication to high-quality produce, especially vegetables, plays a crucial role in their offerings. Here’s what makes their potato products stand out:

• - Seasonal Harvesting: Picard prioritizes vegetables harvested at their peak, ensuring the best flavor and freshness. Their potatoes are cultivated in harmony with nature's rhythm, guaranteeing that only the finest crops make it to consumers' tables.

• - Ultra-Freezing Technology: Picard employs a unique freezing process that quickly freezes products at temperatures below -30°C right after harvest. This technique preserves the genuine taste and texture of the ingredients, enabling customers to enjoy the same delightful experience of fresh produce in the frozen section.

• - Organic and Local Sourcing: Utilizing high-quality ingredients sourced from France, along with a variety of EU certified organic vegetables, Picard ensures their products meet the highest industry standards.

• - Eco-Friendly Practices: Their approach to freezing allows consumers to take out only what they need. This contributes significantly to reducing food waste, fostering a sustainable lifestyle from home.

Consumers looking to create hearty meals with minimal hassle will appreciate that Picard’s potato dishes come pre-prepared. Simply cook in an oven or microwave, and pair them with an assortment of breads, meats, or desserts for a table perfect for autumn feasts. Whether for family dinners, lunchboxes, or casual home gatherings, Picard's products provide versatility for various culinary occasions.

Select Marche Special Event

Additionally, there’s a Select Marche event scheduled from October 3 to October 5, featuring exclusive pricing on some beloved potato items, such as:

• - Crispy Rissoles (450g)

Regular price: 599 yen; Special price: 399 yen (tax included). These delightful cubes made from Bintje potatoes feature a soft interior and a crispy exterior, making them a perfect side dish.

• - Rotisserie-Style Potatoes (500g)

Regular price: 999 yen; Special price: 899 yen (tax included). Seasoned with garlic and thyme, these potatoes complement main entrees, especially roast chicken and meat dishes beautifully.

Festival Details

The Potato Festival will run until October 26, 2025, with the official Picard online shop extending the event until October 27, 2025, at 10:00 AM. Participants can visit one of Picard’s eleven directly operated stores or shop online (excluding Petit Picard stores), where product availability may vary.

In addition to famous French fries and gratins, Picard offers a wide range of products such as purées and Parmentier. Special recipe pages showcasing signature dishes and various preparation methods are also available on Picard’s website, ensuring that everyone can find ways to enjoy their flavors at home.

Explore More Recipes

Picard also provides an array of creative recipes utilizing their products, inviting culinary enthusiasts to experiment and delight in new creations.

Visit Picard’s Direct Stores:

• - Picard Aoyama Kottou Dori
• - Picard Azabu Juban
• - Picard Kagurazaka
• - Picard Kirarina Keio Kichijoji
• - Picard Socola Musashikoganei
• - Picard Jiyugaoka
• - Picard Daikanyama
• - Picard Minami Machida Granberry Park
• - Picard Musashikoyama
• - Picard Yokohama Bay Quarter
• - Picard Yokohama Motomachi

For inquiries, please contact Aeon Savour Co., Ltd. at 03-5651-7720 or visit Picard's website. Stay connected with Picard through Instagram, X (formerly Twitter), Facebook, LINE, and YouTube for the latest updates and specials.