Swarovski Appoints Sindhu Culas as New President and General Manager for North America

In a significant move for its North America operations, Swarovski, the world-renowned crystal and jewelry manufacturer, has recently announced the appointment of Sindhu Culas as the President and General Manager. Based in New York City, Culas’ role will primarily focus on enhancing Swarovski's physical and digital footprint, as well as fostering deeper brand loyalty across the United States.

With over 25 years of experience in omni-channel retail and institutional investment management within the consumer sector, Culas brings a wealth of expertise to her new position. Her career traces back to Macy's, Talbots, and Lord & Taylor, where she began as a buyer and planner. Progressing through various roles, she developed a solid foundation in strategy and brand management while at Macy's. Her resume also includes prestigious positions such as Senior Vendor Manager at Amazon and Senior Vice President of E-commerce and Strategy for Calvin Klein. Most recently, she held the title of CEO for G-Star in North America.

Kolja Kiofsky, Swarovski's Chief Commercial Officer, expressed enthusiasm regarding Culas’ appointment, stating, “We are thrilled to welcome Sindhu to Swarovski. Her vast leadership experience and passion for the brand make her an exceptional addition to our team. With Sindhu guiding our next chapter in North America, we are looking ahead to an exciting future filled with creativity, operational excellence, and meaningful growth under our LUXignite strategy.”

Culas herself conveyed excitement about her new role, highlighting, “Watching Swarovski's brand repositioning and momentum in recent years has been inspiring. I'm excited to join this exceptional team, collaborate across the business, and help strengthen our position while accelerating growth throughout North America. It's a remarkable moment for the brand, and I'm thrilled to contribute to the journey ahead.”

Swarovski, established in 1895 in Austria, is celebrated for creating an array of exquisite products that epitomize quality and craftsmanship. From jewelry and accessories to home décor and automotive crystals, the company operates in over 140 countries with around 2,300 boutiques globally. With a workforce of around 18,600 employees, Swarovski aims to foster a responsible approach to business, emphasizing sustainability and philanthropy through the Swarovski Foundation.

As Culas steps into her new role, the brand is poised for strategic advancements and innovations that align with its core mission of celebrating individuality and creativity while promoting a sustainable future. With a strong leadership team behind her, the upcoming chapter for Swarovski in North America promises to be an exciting one, focused on tapping into new markets and crafting lasting connections with consumers.

In conclusion, with Sindhu Culas at the helm, Swarovski's North American operations are set to experience transformative growth. Her extensive experience in retail and strategic vision will undoubtedly propel the brand forward in its pursuit of excellence and customer engagement. The future looks bright for Swarovski under her leadership as the company continues to shine a light on quality, creativity, and sustainability in the luxury market.