#Japan #Tokyo #Earth Chemical #Attack on Titan #Gokijett Pro

Earth Chemical Partners with 'Attack on Titan' for Innovative Product Launch

Earth Chemical Co., Ltd., headquartered in Chiyoda, Tokyo, has announced an exciting collaboration with the popular manga series 'Attack on Titan'. Set to debut in March 2026, the new 'Gokijett Pro Attack Design' will be available at the discount store chain DAISO. This strategic partnership aims to enhance the appeal of pest control products, particularly among younger consumers.

With the goal of reaching a demographic predominantly composed of teenagers to individuals in their 30s, Earth Chemical has chosen to leverage the immense popularity of 'Attack on Titan', which has sold over 140 million copies worldwide. This collaboration is seen as a key move to attract new customers who may have previously overlooked pest control measures. By positioning 'Gokijett Pro' in DAISO, a store frequented by the target age group, the company hopes to effectively showcase the rapid effectiveness of its product's 'instant knockdown' capabilities.

Product Features

The 'Gokijett Pro Attack Design' features a unique design that reflects the aesthetics of the beloved manga, combined with the core extermination effectiveness of the standard 'Gokijett Pro'.

• - Instant Effectiveness: Thanks to the active ingredient imiprothrin, this product delivers a quick knockdown to cockroaches, leaving them no chance to flee.
• - Powerful Jet Spray: The strong jet spray mechanism allows for targeted application, ensuring immediate and effective pest control.

Product Overview

Three unique designs based on main characters from 'Attack on Titan' are being launched, each specifically created for effective roach extermination:

1. Design 1 (Eren)
- Product Name: Gokijett PJ
- Classification: Quasi-drug for pest control
- Efficacy: Cockroach extermination
- Contents: 200 mL
- Price: ¥500 (tax included: ¥550)
- Release Date: Mid-March / Available at DAISO stores (availability may vary by location)

2. Design 2 (Levi)
- Product Name: Gokijett PJ
- Classification: Quasi-drug for pest control
- Efficacy: Cockroach extermination
- Contents: 200 mL
- Price: ¥500 (tax included: ¥550)
- Release Date: Mid-March / Available at DAISO stores (availability may vary by location)

3. Design 3 (Mikasa)
- Product Name: Gokijett PJ
- Classification: Quasi-drug for pest control
- Efficacy: Cockroach extermination
- Contents: 200 mL
- Price: ¥500 (tax included: ¥550)
- Release Date: Mid-March / Available at DAISO stores (availability may vary by location)

About 'Gokijett Pro'

'Gokijett Pro' is a renowned brand under Earth Chemical, specifically designed for effective cockroach control. The product line includes both fast-acting and residual solutions, providing a dual-action approach to pest management. The newly launched 'Gokijett Pro Attack Design' stands out with its rapid knockdown capabilities, ensuring a pest-free environment and supporting customers' comfort and peace of mind in their daily lives.

This collaboration not only highlights Earth Chemical's innovative approach to pest control but also signifies a growing trend of leveraging popular culture to engage younger audiences in essential home care products. As such, the upcoming launch is set to create significant buzz and draw in a new generation of pest control users, ultimately enhancing their living experience.