MIC to Showcase Promotion Revolution at JAPAN Drugstore Show 2025

MIC's Participation in the 25th JAPAN Drugstore Show

MIC Corporation, headquartered in Shinjuku, Tokyo and led by President Katsuya Kawai, will participate in the 25th JAPAN Drugstore Show, scheduled from August 8 to August 10, 2025, at Tokyo Big Sight. The company will focus on the theme of "Promotion Revolution," showcasing its innovative approaches in the retail sector.

Innovation through Digital and Physical Integration

At MIC, the philosophy revolves around catalyzing innovation for the future of businesses through a combination of digital and physical strategies. The firm aims to alleviate the operational burdens on retail chains, particularly drugstores, while improving promotional processes for manufacturers. Their goal is to streamline tasks and generate time for professionals.

During the exhibition, MIC will demonstrate its integrated capabilities, addressing all phases from planning, manufacturing, inventory management, and delivery to performance verification. This comprehensive approach showcases their commitment to enhancing efficiency and reducing wastage in promotional activities.

Exciting Summer Events

In addition to the showcases, MIC has planned engaging summer-themed experiential events at their booth, including a giant gacha machine and prize fishing activities. These fun interactive elements are designed to delight attendees, and the luxurious prizes will be a surprise awaiting winners. Visitors are encouraged to stop by to join the festivities!

Display Highlights

Attendees can expect to learn about several key services:

- Co.Hub: A collaborative distribution service designed for retail chains, ensuring promotional materials from multiple manufacturers are delivered efficiently.
- 360° Full Service: This encompasses comprehensive creative production, printing, logistics, and overall retail support.
- PromOS: A cloud-based platform aimed at consolidating and optimizing promotional operations for significant cost reductions.

Event Details

- Name: 25th JAPAN Drugstore Show
- Date: August 8, 2025 (Friday) - August 10, 2025 (Sunday)
- Time: 10:00 AM - 5:00 PM
- Location: Tokyo Big Sight, East Exhibition Hall, Store & Pharmacy Solutions Zone 4-039
- Admission: Free (registration required)
- URL: 25th JAPAN Drugstore Show

About MIC Corporation

Founded on July 1, 1946, MIC Corporation's vision is to drive innovation in the future of businesses through the convergence of digital and physical realms. Their value proposition is to eliminate inefficiencies in promotional and marketing operations using digital transformation (DX), allowing clients more time to face challenges successfully. The company has developed a comprehensive support structure for retail promotional activities through their “Retail Promotion 360° Full Service,” which includes consulting, system development, business process outsourcing (BPO), creative services, manufacturing, fulfillment, and field support for retail establishments. This all-in-one approach has made a significant impact on improving partner businesses.

Since 2022, MIC has been providing its joint delivery service, Co.HUB, aimed at efficiently managing promotional materials from multiple manufacturers for drugstore chains. This not only enhances delivery efficiency but also contributes to reducing carbon emissions, aligning with the SDGs (Sustainable Development Goals), having been adopted by over 54% of drugstores nationwide.