New Collaboration Collection Launched by UNITED ARROWS BEAUTY and melt

New Aromatic Hair Care Collection: "White BedRoom"

On June 6, 2026, UNITED ARROWS BEAUTY, a beauty brand under UNITED ARROWS Co., Ltd., will unveil a collaboration with the hair care brand melt by Kao Corporation. This limited-edition collection features shampoo, treatment, and conditioning water, inspired by the concept of a tranquil “White BedRoom.”

The collaboration reinterprets melt’s philosophy of “restful beauty” through the lens of UNITED ARROWS BEAUTY’s commitment to aesthetics in scent and space. The teamwork between the two brands, lasting almost a year, has allowed for nuanced design and fragrance development, leading to a luxurious range aimed at providing customers with a quality experience during their self-care routines.

Concept Development and Philosophy

UNITED ARROWS BEAUTY aims to create a new standard in beauty that intertwines style with care. As a leader in skincare and hair care, it embodies the notion of enhancing not just external appearance but also one’s lifestyle. Conversely, melt focuses on transforming hair care into a cherished moment of self-commitment. Both brands share a goal of fostering a rich, fulfilling lifestyle, resonating deeply with their target audience.

The scents were developed in partnership with Kao's research facilities, leading to a refined and elegant packaging design that embodies qualities such as “calmness,” “white,” and “morning light.” The fine, pearl-like finish perfectly harmonizes with various home spaces, echoing the essence of the collection’s inspiration. Special features, like a tassel charm on the packaging, elevate the out-of-bath experience, continuing the luxurious ambiance post-bathing.

Experience the White BedRoom Scent

Imagine a relaxing Saturday morning, indulging in the comforting embrace of freshly laundered sheets while the aroma of soft, clean notes fills the air. The products aim to offer this wholesome and soothing scent, extending well beyond bath time and into your entire day. With a gentle touch and a light presence, the fragrances will help you retain that indulgent moment even as the day unfolds.