#Japan #Tokyo #Kindle Colorsoft #Kindle Event #Amazon Kindle

Exciting Launch of Kindle Colorsoft

Amazon has announced the launch of its much-anticipated color e-reader, the Kindle Colorsoft, along with the Kindle Colorsoft Signature Edition and a Kids Edition. Set to hit the market on July 24, 2025, this new Kindle will revolutionize the way readers engage with their favorite titles, offering a vibrant display that allows users to view colorful covers and illustrations just like they would in a physical bookstore.

Incorporating features such as yellow, orange, blue, and pink highlighting options, readers can now categorize their highlighted notes, making it easier to recall specific segments later on. To celebrate this launch, Amazon is hosting a unique interactive event, the Kindle Colorsoft POP UP EVENT, running from July 31 to August 3, 2025, at the Tokyo Midtown Hibiya Atrium.

Kindle Colorsoft POP UP EVENT Details

The event will immerse attendees in the colorful world of Kindle Colorsoft. Visitors will have the chance to interact with the new device and learn more about its features. Key highlights of the event include:

• - Touch & Try Corner: Get hands-on experience with the Kindle Colorsoft, designed for extended reading with long battery life and an eye-friendly display, perfect for both bright and dim environments.
• - Historical Board of Kindle: Displaying seven different Kindle models, attendees can see how Kindle has evolved over time, including rare models that have never been released in Japan as well as the latest devices.
• - Kindle Tree: Visitors can participate in a fun activity by writing down the title of their favorite book on a card and tying it to the Kindle Tree branch. Participants will receive an exclusive candy reward.

In addition, those who share their experiences on social media will be rewarded with bottled water, and a limited number of original tote bags will be given to those who complete an event survey. This celebration will be a unique opportunity to delve into the new reading experience Kindle Colorsoft introduces.

Kindle Colorsoft Features

Beyond the vibrant color display, the new Kindle Colorsoft boasts:

• - 16GB of storage for numerous titles.
• - Lightning-fast page turns for seamless reading.
• - Adjustable lighting to ensure comfort in any environment.
• - An impressive battery life, lasting up to 8 weeks.
• - Access to a vast library within the Kindle Store.

The Signature Edition provides additional features, such as increased storage of 32GB and an automatic brightness adjustment based on ambient light. The Kids Model includes a durable cover, a two-year limited warranty, and a 12-month subscription to Amazon Kids+, featuring over 2,000 books targeted toward young readers. This model promises a gentle reading experience, suitable for children with a fun color twist.

The Kindle Colorsoft, priced at 39,980 yen, with its Signature Edition listed at 44,980 yen, and the Kids Model at 42,980 yen, will be available on Amazon and select retail stores starting August 1, 2025.

As the world of reading expands through technology, Amazon is dedicated to making reading more enjoyable for everyone, ensuring that Kindle devices continue to serve as a gateway to countless stories and adventures. Don't miss out on the chance to experience the new Kindle Colorsoft and the vibrant future of reading!

Event Information

• - Event Name: Kindle Colorsoft POP UP EVENT
• - Location: Tokyo Midtown Hibiya Atrium, Tokyo, Japan
• - Dates: July 31 - August 3, 2025
• - Time: 11 AM to 8 PM (Opening day: 2 PM to 8 PM)
• - Admission Fee: Free

Join us to explore how Kindle Colorsoft is redefining the joy of reading in living color. Stay tuned for further details and get ready to dive into a new paradigm of e-reading.