#Japan #Sagamihara #SUSURU TV #Ramen Collaboration #Ofuro no Ousama

Transforming Spa Experiences with Unique Ramen Offerings

In an innovative shift in the spa industry, Mafumo Inc. has started a project that aims to capture the attention of spa-goers by introducing ramen developed in collaboration with popular YouTuber SUSURU. Scheduled to launch on June 26, 2026, the first collaboration features a specialized soy sauce ramen served exclusively at the Ofuro no Ousama Machida located in Kanagawa Prefecture.

The Concept Behind the Project

The rising popularity of saunas and baths has been accompanied by an increased interest in 'Sama-meal' (sauna meals). Guests are now looking for delicious food options to enjoy after their bathing sessions, yet many spa restaurants struggle with menu differentiation. The pressure to attract more visitors and boost customer spending is leading many facilities to seek unique culinary experiences.

To meet these demands, Mafumo Inc. is leveraging the influence of SUSURU, who has over 1.7 million subscribers on his YouTube channel 'SUSURU TV.' The collaboration brings together the allure of a well-known personality with meticulously designed ramen that suits the operational needs of the facilities.

An All-in-One Production Service

Mafumo offers an integrated service for developing gourmet options for spas, sauna facilities, and restaurants, which includes:

• - Recipe and Product Development: Tailoring flavors like soy sauce, miso, or salt to fit the concept of the facility.
• - Product Commercialization: Optimizing the supply and delivery methods for seamless integration.
• - Public Relations and Social Media Promotion: Utilizing press releases and coordinating with the influencer's social media presence to generate buzz.

Facilities interested in introducing their own signature ramen can turn to Mafumo for comprehensive support, from conception through to marketing.

First Collaboration: SUSURU's Special Soy Sauce Ramen

The inaugural product, the SUSURU Special Soy Sauce Ramen priced at around 980 yen (tax included), will be available at the Ofuro no Ousama Machida. This delicious bowl features a fragrant soy sauce broth enriched with dashi derived from bonito flakes and is intentionally designed to be enjoyed after a relaxing dip in the hot springs.

• - Launch Date: June 26, 2026
• - Location: Ofuro no Ousama Machida's in-house restaurant
• - Served at: Restaurant hours during operational hours
• - Sales Method: Orders and payments can be processed at the restaurant.

This ramen aims to integrate perfectly into the spa experience, offering a satisfying balance of flavors that are particularly enjoyable post-bath. The intense dedication SUSURU has for ramen underscores each element of the dish.

Invitation for Media Coverage

The rollout of this project is open to media participants. Reporters and content creators are welcome to:

• - Cover product photography and tasting sessions at Ofuro no Ousama Machida.
• - Interview developers and the SUSURU team regarding the service.

For media inquiries or collaborations, please contact Mafumo directly to explore editorial options thoroughly.

Opportunities for Other Facilities

Mafumo is also inviting discussions with other spa and sauna operators interested in adopting unique ramen experiences. If your establishment seeks to stand out with exclusive menu offerings, Mafumo can assist with planning, developing recipes, and promotional strategies.

About SUSURU TV.

SUSURU TV. is celebrated for its motto of 'Daily Ramen Health Life.' The channel, led by the charismatic SUSURU, features daily ramen reviews and showcases the vast spectrum of flavors across Japan, attracting fans who appreciate the art of ramen.

You can follow SUSURU’s ramen adventures on his channel here: SUSURU TV.

About Ofuro no Ousama Machida

Part of Tokyo Tatemono Group's spa chain 'Ofuro no Ousama,' the Machida location offers various bathing options, including outdoor baths and high-concentration carbonated springs, alongside dining and relaxation areas, establishing itself as a premier day-use spa in the region.

• - Location: 1-24-9 Unomori, Minami Ward, Sagamihara City, Kanagawa
• - Contact: 042-767-2603
• - Website: Ofuro no Ousama Machida

Company Profile

• - Name: Mafumo, Inc.
• - Location: 2-31-20 Ikejiri, Setagaya Ward, Tokyo
• - CEO: Masashi Kikuchi
• - Founded: December 2021
• - Capital: 28 million yen
• - Services: Operations of 'RESET LABORATORY', a head spa with sauna, and collaboration planning for ramen development.
• - Website: Mafumo

For Inquiries:
Contact: Masashi Kikuchi
Email: [email protected]
Phone: 080-3573-4130