#Japan #Tokyo #POLA #B.A #Eye Cream

Elevating Eye Care: The Launch of B.A Eye Zone Cream

In a significant advancement for eye care, POLA, a company headquartered in Shinagawa City, Tokyo, will be unveiling its latest product, the B.A Eye Zone Cream, on October 1, 2026. This innovative cream aims to rejuvenate and tighten the entire eye area, addressing common concerns such as wrinkles, puffiness, and loss of elasticity.

Innovative Brand Philosophy

The B.A brand by POLA has been at the forefront of skincare since its inception in 1985, championing the philosophy that “human potential is limitless.” With a commitment to encouraging individuals to live their best lives, regardless of age, B.A has continuously evolved its offerings. Starting in 2025, the brand will focus on achieving “regenerative skin with comprehensive elasticity” through its seventh-generation basic skincare line.

Features of the B.A Eye Zone Cream

The B.A Eye Zone Cream builds on over three decades of expertise in eye care. This new formulation specifically addresses the unique anatomy of the eye area, targeting the orbicularis oculi muscle, orbital fat, and the undereye zone to deliver optimal firmness. Each jar comprises a combination of ten beauty ingredients, including nine proprietary components, carefully selected to tackle various skin concerns around the eyes.

A standout feature of this product is its revolutionary “3D Eye Vantage Formula,” which incorporates a unique texture restoration oil. This allows the cream to create a tightening veil on the skin that enhances firmness and elasticity. Upon application, users will experience a delightful sensation as the cream absorbs seamlessly, immediately followed by a feeling of lifted and tightened skin—a feature previously unreachable in POLA's existing product range.

Distribution and Availability

The B.A Eye Zone Cream will be available for purchase at approximately 2,500 locations across Japan. This includes POLA Beauty Directors, around 400 beauty and aesthetic shops named “POLA The Beauty,” flagship stores like “POLA GINZA,” department stores, specialty shops, and selected duty-free shops in major airports. Additionally, consumers can conveniently purchase the product via POLA's official online store (POLA Online Shop).

On the international front, the cream is set for gradual release across nine countries and regions including mainland China, Hong Kong, Taiwan, Macau, Thailand, Singapore, South Korea, Malaysia, and Indonesia.

Conclusion

Retailing at a price of ¥19,800 (tax included), the B.A Eye Zone Cream signifies a fusion of tradition and innovation in the realm of skincare. With ongoing dedication to research and development, POLA remains committed to crafting products that not only meet but exceed consumer expectations in providing age-defying beauty solutions.

Additional Product Information

• - Product Name: POLA B.A Eye Zone Cream 7
• - Size: 26g
• - Price: ¥19,800 (Excluding tax: ¥18,000)

Allergy Testing: The product has undergone allergy testing; however, it may not guarantee that all individuals will be free from allergic reactions.

Effectiveness: This cream has proven to diminish the appearance of fine lines caused by dryness in clinical studies.