#GeNiE #DMM.com #finance service

GeNiE and DMM.com Collaboration

In a move set to reshape the finance landscape, GeNiE Corporation, a subsidiary of the leading consumer finance company Acom, has officially partnered with DMM.com, a well-established multi-service platform based in Tokyo. This collaboration will introduce an embedded finance service tailored for lending, called “Money Lamp,” accessible via the DMM.com site starting January 13, 2026.

About the Partnership

This partnership marks an important step forward in GeNiE's mission to advance embedded finance in the lending space. Embedded finance refers to the seamless integration of financial services into existing business operations. GeNiE aims to help businesses easily add lending capabilities to their offerings without needing extensive financial systems. Their service, ‘Money Lamp,’ facilitates this by enabling quick access to lending features for companies from June 2024 onwards.

DMM.com, with over 60 predetermined services, has been delivering diverse entertainment - including video streaming, e-books, and anime, alongside hardware innovations like 3D printing and EV charging. The incorporation of