#Japan #Tokyo #Sanrio #Zoff #Happidanbui

Zoff's Collaboration Collection with Happidanbui

Zoff, a renowned eyewear brand, is thrilled to announce its inaugural collaboration with Sanrio, featuring the beloved character unit, Happidanbui. This exciting eyewear collection, titled "Zoff｜Happidanbui," will officially launch on July 11, 2025, in all Zoff stores across the country and on the official Zoff online store. Additionally, early reservations are currently available on the website.

Happidanbui comprises six unique characters: Pochacco, Tuxedo Sam, Kerokerokeroppi, Bad Batz Maru, Hangyodon, and Peckle the duck. Their collective name conveys their wish to become more cheerful and aims for a comeback, capturing the hearts of fans. Recently, these characters secured positions in the top ranks of the 2025 Sanrio Character Awards, showcasing their increasing popularity.

The theme for the "Zoff｜Happidanbui" collection is all about self-expression with eyewear: "It's cool to wear glasses, let's meet a cute version of myself!" The lineup features playful designs, reflecting the distinct charm of each character. Customers will find an array of casual glasses perfect for daily wear and stylish sunglasses to brighten up the coming seasons, making every day more enjoyable with the characters of Happidanbui.

Further enhancing the experience, the theme "Why not pair these outfits?" will inspire fans through official posts on Happidanbui’s social media and Zoff’s Instagram. These platforms will showcase various ways to style the collaboration eyewear, providing fashion tips to assist those asking, "How should I pair these glasses?"

Product Overview

• - Product Name: Zoff｜Happidanbui
• - Release Date: July 11, 2025
• - Pre-orders: Available now
• - Types & Prices:

- Glasses: 3 models, 16 variants priced at ¥7,700 - ¥11,100 (includes set lens costs)
- Sunglasses: 4 models, 14 variants (2 models available exclusively online) priced at ¥9,900 - ¥12,200 with an option to add prescription lenses for an additional ¥3,300. Every pair comes with an original case and a lens cleaning cloth.
- Additional Goods: Die-cut lens cleaning cloth for ¥900, mascot cleaner for ¥1,200, soft pouch for ¥2,200, and stand case for ¥2,000

• - Available Locations: Zoff stores (excluding outlet stores), Zoff's official online store, and others.
• - Special Page: Happidanbui Collection - For details about the stores and products.

Product Details

Each character has been transformed into fashionable eyewear and comes in various designs:

• - Happidanbui Model: Standard design with all six characters featured in sunglasses perfect for any occasion.

- examples include:
- ZA251G30_11A1 Sunglasses (available in 3 colors) at ¥9,900
- ZA251031_11A1 Glasses (available in 3 colors) at ¥7,700
- ZA251G32_14E1 Light-adjusting sunglasses (EC limited) at ¥12,200

• - Bad Batz Maru Model: Reflecting the mischievous spirit of Bad Batz Maru in a stylish black tone with a crown motif. Prices range from ¥9,900 to ¥11,100.
• - Tuxedo Sam Model: Featuring Tuxedo Sam in a charming blue and pink color combination with bow tie details. Prices are similarly set between ¥9,900 and ¥11,100.
• - Kerokerokeroppi Model: Illustrating Kerokerokeroppi's lively nature with green tones and leaf motifs at prices from ¥9,900 to ¥11,100.
• - Pochacco Model: Capturing Pochacco's playful charm in a brown palette with footprints priced from ¥9,900 to ¥11,100.
• - Hangyodon Model: Showcasing Hangyodon’s cool aura in light blue, priced at ¥9,900 to ¥11,100.
• - Peckle Model: Embracing Peckle's kind personality in yellow; prices are similar, starting from ¥9,900.

All glasses and sunglasses include an original case and cleaning cloth.

About Happidanbui

Happidanbui is not just a character unit; it represents individuality and friendship with a slogan that encourages mutual support: "With friends, everything is 'daijoubu' (okay)!" Engagingly lively, the group is all about fun and creativity, creating a perfect synergy with Zoff's commitment to fashion-forward eyewear.

For more information or inquiries, please contact:
- General Customer Inquiries: Zoff Customer Support Tel. 0120-013-883 (Weekdays 11 am to 6 pm)
- Zoff Official Online Store: Zoff Online Store Tel. 0120-013-505 (Weekdays 11 am to 6 pm)

©️ 2025 SANRIO CO., LTD. APPROVAL NO. L661071.
Please note all product images are for representation only.