#Japan #Tokyo #Dentsu #SCSK #ADVENTURECluster

SCSK and Dentsu Research Institute Team Up in Thailand

In a significant move to bolster its presence in the Southeast Asian market, SCSK Corporation has announced a distribution agreement with Dentsu Research Institute for its homegrown CAE software, ADVENTURECluster, specifically targeting the Thai market. This partnership is set to leverage the expertise of Dentsu SOKEN (Thailand) Limited, a local subsidiary of Dentsu Research Institute, to provide comprehensive sales and technical support tailored to the needs of Thai manufacturers.

Background of the Partnership

SCSK has had a longstanding history of providing simulation technologies essential for manufacturing in Japan, particularly through the CAE software ADVENTURECluster. This software allows companies to reproduce and visualize physical prototypes and experiments digitally, significantly enhancing product quality, reducing development times, and minimizing costs.

With over 80% of approximately 11,000 Japanese manufacturing firms expanding internationally, and more than 1,000 firms actively established in Thailand's automotive and electrical sectors, SCSK recognized the growing demand for its engineering solutions. The collaboration with Dentsu aims to solve challenges such as workforce shortages and rising development costs faced by both Japanese and local companies in Thailand.

The Value of Collaborating with Dentsu Research Institute

The partnership marks a strategic entry into the rapidly evolving Asian market, starting with Thailand as a focal point for the roll-out of ADVENTURECluster. Dentsu SOKEN (Thailand) Limited brings a wealth of experience in the manufacturing sector, having worked with over 140 manufacturing clients and understanding local commercial practices and decision-making processes. This knowledge will enable a swift and reliable market entry for SCSK.

Furthermore, the dedicated local staff at Dentsu SOKEN has over a decade of sales and support experience in the CAE domain, ensuring that tailored support is provided to address the unique challenges faced in design and analysis. This collaboration promises to offer high-quality services that aim to strengthen competitiveness and foster innovation among Thai manufacturers.

Future Prospects

As SCSK and Dentsu SOKEN accumulate successful case studies in the Thai market, they intend to expand their collaboration within the CAE industry, driving innovation and contributions to industrial advancement. The goal is to enhance the visibility of ADVENTURECluster in Thailand, with an ambitious target of achieving annual sales of 300 million yen within the next five years.

Commitment to Sustainability

Aligned with its vision to create a sustainable future, SCSK is actively pursuing sustainability management, which addresses various societal challenges while aiming for continuous growth alongside society. Their focus encompasses multiple materialities aimed at creating a richer, safer social environment while supporting the ongoing development of diverse professions. These initiatives also strive to elevate product quality and productivity through CAE utilization, thereby supporting innovation and minimizing environmental impacts by reducing physical prototyping and experiments.

Dentsu SOKEN's Commitment

Kenichi Karasawa, Managing Director of Dentsu SOKEN (Thailand), expressed enthusiasm about offering the successful Japanese CAE software ADVENTURECluster to Thai manufacturers. He emphasized their deep understanding of Thailand's unique challenges and needs, committing to collaboratively resolve them with SCSK. By integrating Japanese quality technology with localized support, they aim to unlock the vast potential of Thailand's manufacturing sector, ensuring mutual growth and progress.

About ADVENTURECluster

ADVENTURECluster is a groundbreaking software developed by Allied Engineering that focuses on large-scale structural analysis. Unlike many CAE software solutions that are foreign-made, ADVENTURECluster stands out as a domestic offering that enables ultra-fast computations of extensive analysis models in parallel environments. This efficiency allows customers to achieve remarkable improvements in product quality and shortened development timelines, with over 100 companies currently utilizing this innovative solution.

For inquiries regarding products or services, please contact:

• - SCSK Corporation
• - Digital Engineering Division – Product Sales Section
• - Kakinuma

Tel: 03-5859-3012
Email: [email protected]

This collaboration serves not just the companies involved but also aims to contribute to the overall growth and sustainability of the manufacturing industry in Thailand.