#United States #Subaru #Crosstrek #Camden, New Jersey #2026 Solterra

Subaru of America Sales Update for September 2025

Subaru of America, Inc. (SOA) has recently released its vehicle sales figures for September 2025, reporting a total of 46,007 vehicles sold. This figure marks a 2.1% decrease compared to the previous year’s sales, bringing the total for the year-to-date (YTD) to 483,037 vehicles. Despite the overall drop, the October numbers emphasize the ongoing popularity of specific models, particularly the Crosstrek, which has retained its position as the top-selling vehicle for the fifth consecutive month.

In September, 14,321 Crosstreks found new homes, keeping it ahead of the pack. Following the Crosstrek was the Outback, with 12,406 units sold, and the Forester at 10,954 units sold. Jeff Walters, President and COO of Subaru of America, expressed gratitude towards their dedicated retailers for their community involvement, which has been fundamental in setting Subaru apart in the automotive landscape.

Troy Poston, Senior Vice President of Sales, noted the customer affection for the Crosstrek, mentioning that there's growing anticipation for new releases, including the coming 2026 Crosstrek Hybrid, the redesigned 2026 Solterra EV, and the 2026 Forester Wilderness. He encouraged customers to explore the wide array of vehicles soon to be available, ensuring there’s a perfect match for everyone's needs, with a focus on delivering exceptional quality, value, and performance.

Vehicle Performance Breakdown

A closer look at the vehicle sales highlights the varying performance across different models:

• - Ascent: September sales were 3,073, marking a significant 47.1% decline from last year, with YTD figures down 26.5% to 31,316.
• - BRZ: The model saw 177 sales, a drop of 39.2% compared to last year; YTD figures reported a minor decrease to 2,284 sales.
• - Crosstrek: Showing resilience, Crosstrek's monthly sales dipped by 13.9% but still rose YTD by 8.3% to 142,725 units sold.
• - Forester: For September, the model's sales decreased by 16.5% compared to September 2024, though yearly figures saw a slight rise at 133,037.
• - Impreza: Reported 2,109 units sold, down 13.5% but slightly down YTD to 22,104.
• - Legacy: An exception to declining sales, the Legacy saw an uptick of 8.3% this September; YTD performance is also up 16.4% to 17,047.
• - Outback: With sales dipping 11.3% for the month, YTD figures reflect a 7.9% decrease to 116,413.
• - Solterra: The Solterra's sales reached 443, down a staggering 58.8% monthly, but reflecting a YTD increase to 9,972.
• - WRX: Sales dropped by a staggering 51.8%, highlighting the challenges in this segment, with YTD totals down 39.9% to 8,139 units.

In total, Subaru’s sales show an 18.5% monthly drop compared to September 2024's figures, maintaining a slight decline in year-to-date performance, which sees a reduction of 2.1% compared to the previous year.

Future Endeavors

As Subaru rolls out new models across its dealership networks, it's anticipated that these developments could rejuvenate interest among consumers. In particular, Subaru is also excited about its Subaru Loves Pets® initiative. With several local retailers hosting pet adoption events, the company continues to emphasize its commitment to enhancing the lives of customers and enriching their community.

In conclusion, while the sales figures remind us of some challenges, the forecast for Subaru in the coming months remains bright, with new models expected to stir customer excitement. As fans of the brand await the arrival of the 2026 models, it is evident that Subaru remains focused on its core principles of quality, community, and connection.

About Subaru of America, Inc.

Subaru of America, Inc., headquartered in Camden, New Jersey, is a wholly owned subsidiary of Subaru Corporation based in Japan. The company operates through approximately 640 dealerships across the United States and remains committed to producing vehicles in environmentally responsible ways. Over the past two decades, Subaru has significantly contributed to numerous charitable organizations, reaffirming its vision of being More Than a Car Company®. For additional insights, follow Subaru on various social media platforms.