#Japan #Tokyo #Smoothie Studio #NORÉNE #Take Construction

Strategic Partnership Between Smoothie Studio and Take Construction

Smoothie Studio, a Tokyo-based company specializing in AI video generation, has recently entered into a strategic partnership with Take Construction. This innovative collaboration aims to combine Smoothie Studio's cutting-edge AI video creation technology with Take Construction's portable LED signage solutions, marketed under the brand name "NORÉNE". The partnership intends to launch new visual communication solutions tailored to businesses and various facilities.

Background and Purpose of the Collaboration

As the digital signage market continues to grow, there are significant challenges in adopting such technologies, especially for small to medium-sized venues and events. The main barriers to entry for these entities have been high costs, complicated installations, and burdensome content updates. To address these issues, the collaboration will merge Smoothie Studio's efficient AI video generation solutions, which offer high-quality and rapid content creation, with Take Construction's hassle-free, easily transportable LED displays. The goal is to provide a comprehensive solution that resolves three core challenges in digital signage:
1. High Costs
2. Complex Installation
3. Content Update Burden

By merging hardware and creative content, the alliance will make it easier for enterprises and facilities to adopt these technologies while maintaining high-quality visual expression. Instead of providing display devices and video content separately, both companies will streamline the process to improve accessibility and quality.

Smoothie Studio's AI Video Generation Solutions

Leveraging the latest AI technology, Smoothie Studio offers video content that effectively captures the essence of a brand’s identity and intended applications. Key features include:

• - High-Quality Video Production: Their solutions ensure uncompromised quality with meticulous attention to detail.
• - Expertise in AI: A creative framework centered around AI technology supports efficiency and accuracy in production.
• - Human-AI Collaboration: By empowering human creators with AI tools, they achieve a balance between high quality and creativity in their outputs.

Take Construction's LED Vision: NORÉNE

Take Construction's NORÉNE is a next-generation LED display that transforms traditional assumptions about usability and versatility. Its features include:

• - Foldable and Connectable Design: Compact storage ability and customized sizes by linking multiple units for varied setups.
• - Portability: Easy to move without any special installation, making it ideal for pop-up stores and temporary events.
• - Cost Reduction Initiatives: Direct trade with local producers and using thin mesh materials to shorten installation time, enabling cost-effective usage.

Anticipated Use Cases

• - Large Commercial Facilities and Departments: Displaying seasonal promotions and campaign visuals.
• - Apparel Stores and Retail Outlets: Conveying brand imagery and product information effectively.
• - Exhibitions and Events: Captivating audiences with promotional videos and service showcases.
• - Office Entrances: Enhancing corporate image through video presentations and initiatives.

Future Developments

Looking forward, the partnership will showcase the capabilities of NORÉNE at the upcoming "Gift Show LIFE x DESIGN" in February 2026, with immersive displays encouraging test runs and real-world applications. The collaboration aims to elevate information dissemination standards across the board through flexible, easy-to-update visual communication solutions. Their focus encompasses a variety of contexts, from short events to permanent installations, thereby supporting branding, customer engagement, and promotional activities.

Furthermore, both companies are committed to addressing spatial challenges across diverse sectors, including commercial facilities, transportation, hospitality, municipalities, and healthcare sectors. Their ultimate goal is to enhance comfort and convenience in society through innovative digital solutions.

Company Overview

Smoothie Studio

Smoothie Studio focuses on integrating generative AI with SaaS applications, proposing new uses for AI in video production.
Company Website
For inquiries: Sales Email: [email protected], Phone: 03-6897-3730

Take Construction

Take Construction is involved in building, renovation, and spatial design solutions, along with digital signage and LED installation and operation.
Company Website
For inquiries: Press Contact Email: [email protected], Phone: 080-4171-3730