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JAL's New Campaign: "More! Go Abroad"

In June 2026, Japan Airlines (JAL) Group initiated an exciting campaign called "More! Go Abroad" in response to a significant announcement by the Ministry of Foreign Affairs. Starting July 1, 2026, the passport application fees will be reduced, aiming to rejuvenate outbound travel among Japanese citizens. JAL is stepping up to promote international travel, which has seen a steady increase in inbound passengers but a slower recovery in Japanese travelers going overseas, still trailing behind pre-pandemic levels.

The campaign is designed to not only encourage travel for leisure but also to foster a global mindset among younger generations. It addresses the alarmingly low passport ownership rate of just 18.4% as of 2025, particularly among younger demographics.

Key Initiatives of the Campaign

With the backdrop of reduced passport fees, JAL is launching three major initiatives as part of the "More! Go Abroad" campaign:

1. Special Website Launch

A dedicated website for the campaign will be set up, showcasing various travel opportunities including lottery promotions where travelers can win miles, details on international flight sales, and specially curated tour products. This resource aims to provide a comprehensive support system for travelers looking to explore international destinations.

2. A Chance to Win Up to 150,000 Miles

For JAL Mileage Bank (JMB) members residing in Japan, the campaign includes a chance to win one of the 66 prizes of up to 150,000 miles. This rewards initiative is expected to stimulate interest and participation in the campaign, making international travel more accessible for Japanese citizens.

3. Children’s Fare Discount: "Kids 55 Guam Discount"

To commemorate the 55th anniversary of JAL's Guam route, the airline is offering a fantastic 55% discount on fares for children aged between 2 and 11 years. This discount is applicable for travel between July 1, 2026, and December 24, 2026, encouraging families to travel abroad.

JAL's Ongoing Commitment to Global Travel

Beyond the promotional offerings, JAL remains dedicated to supporting Japanese travelers with various initiatives:

Sports Event Travel Packages

JAL understands the importance of supporting travelers’ passions, such as sports. The airline is actively creating travel packages that include match tickets for international sports events, along with special flights designed for major tournaments. For example, details about the "JAL MLB™ Viewing Tour 2026" can be found on their website, enticing sports enthusiasts to travel abroad.

More about MLB Viewing Tour

Collaborations with Government Entities

JAL collaborates with government agencies from various countries to share timely travel information and promote joint campaigns. The airline has established partnerships with local tourism boards and organizations, enabling them to create special offers for JAL flight passengers, enhancing their travel experiences.

Additionally, JAL entered into a cooperative agreement with the Japan-U.S. Hawaii Association, supporting events like the "Hawaii-Japan Sister State and Sister City Summit". This initiative serves as a testament to JAL's commitment to enhancing bilateral relations and fostering cultural exchanges through travel.

Conclusion

As JAL leads the charge in reviving international travel for Japanese citizens, their "More! Go Abroad" campaign signifies a significant step toward encouraging more people to explore the world. With reduced passport fees and exciting travel incentives, now is the perfect time for individuals and families to start planning their next adventure.

For more information about the campaign and travel opportunities, visit the official JAL website.