Rocket's Complete Acquisition of Linqro Enhances Creative Synergy for Future Marketing Success

Rocket's Acquisition of Linqro: A New Era in Creative Marketing

In a strategic move to enhance its creative capabilities, Rocket Inc., headquartered in Minato, Tokyo, has fully acquired Linqro Inc., a creative production company recognized for its expertise in advertising and design for women's products. Effective from August 1, 2026, this acquisition adds a new dimension to Rocket's vision: “To make hearts, people, and the world dance.”

Linqro, established in 2010 and led by CEO Norie Nagai, has built a strong reputation for its conceptualization and design that resonates emotionally with its target audience. This acquisition places Nagai in a pivotal role to continue leading Linqro as part of the Rocket Group.

Background and Objectives of the Acquisition

Rocket’s mid-term management plan, CI-30, aims to drive innovation through connecting disparate ideas to create new value. The digital advertising landscape is predicted to experience a polarization where efficiency via AI meets the premium domain characterized by context and emotional value. Rocket has been advancing its proprietary algorithm development and expanding its retail media network, Impact Gate®.

In contrast, Linqro has gained recognition for its ability to connect deeply with the sentiments of consumers, particularly in the cosmetics and women-centric product sectors. The core aim of this merger is to combine Rocket’s profound know-how in technology and social implementation within the digital and retail fields with Linqro’s powerful capacity for emotional resonance and design expression. This fusion is expected to yield a unique integrated model that leverages both sensitivity and technology, poised to set a new standard in the advertising and marketing sectors.

Future Developments and Synergies

The collaboration between Rocket and Linqro promises an array of new services that will not be confined to cosmetics and female products but will also encompass gender-neutral products and everyday goods. By combining Rocket's data-driven approach with Linqro's high-quality creative output, the companies aim to evoke consumer empathy and admiration effectively.

A new marketing service based on this integrated model is set to be launched in 2027, representing a significant leap forward in creative marketing strategies.

Statements from Leadership

Junichi Hayashi, CEO of Rocket Inc.:
“In the evolving marketing landscape where AI facilitates efficiency and standardization, the key differentiator will be the emotional value that moves people's hearts. Linqro's meticulous understanding of consumer perspectives and its ability to beautifully embody brand narratives have been vital to our CI-30 aspirations. By blending our strengths, we aim to deliver unprecedented value and emotional resonance to retailers, manufacturers, and consumers alike.”

Norie Nagai, CEO of Linqro Inc.:
“Since our inception in 2010, we've dedicated ourselves to creating designs that resonate with clients and consumers alike. Joining Rocket Group, a leader in the marketing sector with advanced technology and a multifaceted approach, feels both exciting and empowering. By marrying our design strengths with Rocket's data and technology, we are confident that we can deliver richer, more valuable experiences to society. We will continue to push forward our creative efforts within the Rocket Group, contributing to both companies' growth and the creation of new value.”