Vortex Companies Strengthens Pipeline Solutions with PrimeLine Products Acquisition

Vortex Companies, a recognized leader in trenchless pipeline rehabilitation, has recently announced its acquisition of PrimeLine Products, Inc. This strategic move signifies a major enhancement to Vortex’s capabilities in the small diameter pipeline rehabilitation sector, aligning perfectly with their ongoing growth strategy.

A Strategic Fit for Growth

Mike Vellano, CEO of Vortex Companies, declared this acquisition as an ideal addition to their MaxLiner division, which specializes in trenchless solutions. “This acquisition aligns perfectly with our long-term strategy for the small-diameter segment, strengthening our offerings and enhancing our ability to meet customer needs across various market sectors,” he said. With over 40 locations globally, Vortex is committed to delivering top-tier trenchless solutions, and this acquisition is a testament to that commitment.

PrimeLine Products is known for its extensive suite of trenchless technologies and equipment tailored for plumbing and utility contractors. The company offers a plethora of products designed for small-diameter pipe rehabilitation, ranging from high-speed drain cleaning equipment to pipe seals and point repair systems. This broad product line, along with PrimeLine’s commitment to customer service and training, makes it an excellent match for Vortex’s MaxLiner, which has been innovating solutions in the rehabilitation space since its inception.

Enhanced Customer Value

Andy Rothenberg, the founder of PrimeLine, expressed excitement about joining forces with Vortex. He emphasized that remaining involved as an advisor will help ensure a smooth transition and integration into the Vortex family. Mason Rothenberg will step into the role of General Manager, leading the integration efforts. “By combining our strengths with MaxLiner, we can enhance our customer offerings, driving additional value for our clients,” Andy stated.

The integration of PrimeLine into Vortex’s operations is poised to bolster the customer experience, improving support and training initiatives. Ram Vela, Chief Strategy Officer at Vortex Companies, echoed this sentiment, noting their excitement about PrimeLine’s history of delivering highly tailored products and support. “This acquisition signifies our firm commitment to addressing the burgeoning demand in the small diameter trenchless market,” Vela mentioned.

Expanding Capabilities in the Trenchless Market

In recent years, Vortex has been at the forefront of innovation in trenchless infrastructure solutions. With the addition of PrimeLine, the company can now offer a more comprehensive range of solutions, including pipe preparation, cleaning, equipment, and consumables alongside excellent training and after-sales support — essential elements for contractors aiming for success in this competitive space.

Earlier this year, MaxLiner inaugurated its new headquarters in Charlotte, North Carolina. This facility was established to enhance customer service further by providing convenient access to product purchases, expert-led training programs, and practical demonstrations. Such initiatives underline Vortex’s pledge to supply its clients with the necessary tools and knowledge for success in trenchless rehabilitation.

About the Companies

PrimeLine Products was founded in 1998 and has built a strong reputation as a full-service provider of premium trenchless rehabilitation products and solutions. Being family-owned, PrimeLine stands out for its commitment to reliability, quality, and performance.

Vortex Companies, on the other hand, is celebrating its 10th anniversary as a leader in the trenchless water and sewer infrastructure sector. Delivering advanced technologies and comprehensive services for a myriad of markets, Vortex continues to innovate and develop specialized products like mortars, coatings, CIPP liners, and high-speed drain cleaning tools—solidifying its position as a go-to solution provider in the industry.

As Vortex Companies continues to grow and evolve, the acquisition of PrimeLine Products is poised to be a defining moment, amplifying both companies' impacts in the trenchless rehabilitation landscape and fostering enhanced customer relationships, innovation, and growth.