RethinkFirst Welcomes Michael Schmidt as New COO to Propel Growth

Michael Schmidt Joins RethinkFirst as Chief Operating Officer

In an exciting development for RethinkFirst, a prominent player in the global health technology sector, Michael Schmidt has been appointed as the new Chief Operating Officer (COO). This move is not just a routine executive change; it represents the company’s commitment to enhancing its strategic growth trajectory in the behavioral health and neurodiversity market.

Proven Leadership and Vision

Michael Schmidt brings with him a wealth of experience, having spent over 25 years leading transformative initiatives across various sectors. Since his arrival at RethinkFirst in early 2025, Schmidt has established his presence by spearheading vital projects within the company’s Project Management Office. His past roles include serving as the Chief Human Capital Officer at Ventiv Technology and holding executive positions at reputable organizations like AlphaPoint, Nasdaq, and Bloomberg BNA. Throughout his career, Schmidt has demonstrated a strong ability to enhance organizational performance and drive strategic initiatives that promote growth and efficiency.

Ben Semmes, CEO of RethinkFirst, expressed confidence in Schmidt's capability, stating, "Mike has been instrumental in executing our recent strategic initiatives with precision, clarity, and a strong emphasis on collaboration. His operational expertise and understanding of our business environment make him the ideal candidate to lead as our next COO."

RethinkFirst: A Leader in Behavioral Health Technology

RethinkFirst is renowned for providing innovative, cloud-based treatment solutions that cater to a diverse clientele, including employers, educators, payors, and behavioral health professionals. Their award-winning tools have reached over 11 million employees globally, including one-third of Fortune 100 companies and numerous significant public school districts.

With Schmidt’s leadership, RethinkFirst aims to further strengthen its position in the market by applying cutting-edge artificial intelligence solutions, enhancing behavioral health initiatives, and advancing overall healthcare innovation. Schmidt himself expressed enthusiasm about his new role, stating, "RethinkFirst is at a pivotal moment in its journey, and I'm honored to help guide the company forward as COO. In my new role, I'm excited to help accelerate our strategic initiatives and advance behavioral health through cutting-edge AI solutions and continued innovation."

The Future of Behavioral Health Solutions

As RethinkFirst continues to explore new avenues for growth, the appointment of Michael Schmidt signifies a forward-thinking approach aimed at not only maintaining but also expanding their influence within the behavioral health sector. His strategic vision aligns perfectly with the company’s mission—to deliver effective, evidence-based protocols and automated workflows aimed at achieving meaningful clinical outcomes.

With an emphasis on fostering collaboration across various teams, Schmidt’s leadership style is already being recognized as a transformative force within the organization. This is especially crucial as the landscape of health technology evolves, requiring companies to remain adaptable and innovative to ensure that they meet the needs of their clients effectively.

In conclusion, RethinkFirst’s decision to appoint Michael Schmidt as COO showcases a pivotal commitment to driving progress in behavioral health technology. As the company gears up for its next chapter, stakeholders can expect an enhanced focus on innovation, performance optimization, and strategic growth initiatives under Schmidt’s leadership.