#Japan #Tokyo #Niigata #SUGENA #Buyer Invitation

SUGENA Leading New Trade Opportunities in Niigata Prefecture

In an exciting development for agribusiness and outdoor industries, SUGENA Co., Ltd., headquartered in Tokyo under the leadership of President Isamu Sugehara, has been selected as the designated contractor for the 2023 East Asia Buyer Invitation Project by Niigata Prefecture's Industry and Labor Department. This initiative targets major markets in East Asia—specifically China, South Korea, and Taiwan—aiming to expand local businesses' access to these lucrative markets and build new trade flows.

Purpose of the Project

The primary goal of this project is to invite local buyers from East Asia to Niigata, providing them with opportunities to engage directly with local enterprises. By facilitating discussions and negotiations with these buyers, Niigata aims to promote its industries and broaden the scope of business collaborations. This is particularly crucial as industries in Niigata seek to enhance their footprints in key foreign markets.

Rich Background in Metal Processing and Food Production

Niigata's Tsubame-Sanjo region has a vibrant legacy of metal processing, boasting over 400 years of development. This history has fostered a concentration of businesses specializing in outdoor equipment and kitchen tools. Here, established players looking to expand internationally coexist with rising companies eager to penetrate new markets. Furthermore, the region is partaking in a significant boost from its status as one of Japan's top rice-producing areas, with more than 620,000 tons of rice produced annually (approximately 8.5% national share). The burgeoning market for rice-based processed foods and emergency preservation supplies is gaining momentum, especially due to the increasing demand for longevity foods catering to seniors.

Key Features of the Project

• - One-Stop Support from Buyer Selection to Follow-Up: The project offers comprehensive assistance, handling everything from buyer coordination and document translation to online meeting arrangements and transaction support.
• - Efficient Itinerary Combining Site Visits and Business Talks: The initiative includes organized factory tours and company visits within Niigata, supplemented by displays and one-on-one negotiations at the Bousai Kokutai event. This approach is designed to enhance buyer interest and accelerate purchasing decisions.
• - Synergy Creation between Outdoor and Preserved Foods: The initiative aims to leverage the region's strengths in metal processing and its rice resources to craft novel value propositions in the outdoor market, disaster preparedness, and long-lasting food segments.

Company Vision and Commitment

As Sugehara expressed, delivering the proud craftsmanship of Tsubame-Sanjo and Niigata's superior rice-derived preserved foods to the global market aligns perfectly with SUGENA’s core mission since its inception: to facilitate international expansion for Japanese companies. Through this project, SUGENA is confident in building fruitful trade highways for both Niigata enterprises and East Asian buyers, thereby reinforcing the region’s economic vitality.

About SUGENA

SUGENA specializes in supporting overseas expansion, market research, partner investigation, and open innovation initiatives. The company has a track record of helping Japanese companies venture abroad while assisting foreign businesses in entering the Japanese market. Based in Daikanyama, Shibuya-ku, Tokyo, SUGENA continues to pioneer innovative solutions that bridge global business gaps.

For more information, visit: SUGENA Website