#Japan #Tokyo #Kao #Attack #Kyukyu

Rocket Inc. Teams Up with Kao on Kids' Growth Initiative

In an exciting collaboration, Rocket Inc., headquartered in Minato, Tokyo, has taken the lead in promoting Kao Corporation's latest initiative, the 'Summer Helping Challenge' campaign. This effort focuses on encouraging children's growth through engaging and fun activities centered around the popular brands 'Attack Antibacterial EX' and 'Kyukyu.'

Campaign Overview

Launched on August 3, 2026, this campaign aims to create a participatory environment where children can proudly showcase their accomplishments through daily chores. The campaign utilizes various channels, including digital experiences, media tie-ups, and social media engagement initiatives. A special feature of the campaign includes a collaboration with popular parenting advisor 'Teacher Ti,' recognized for his expertise and a significant social media following of over two million. Parents can read about helpful parenting tips in articles published on major parenting websites, providing insights on how to motivate children during their chores.

For more details, families can visit the dedicated campaign website: Kao Kids Challenge, which will remain active until the end of October 2026.

Background of the Initiative

This campaign aligns with Rocket Inc.'s mid-term slogan, 'Connecting Innovation.' In a society facing significant demographic changes, including an aging population and declining birth rates, the growth of children has become a shared joy that transcends individual households. Thus, the collaboration with Kao aims to transform the product usage from mere household necessities into a social movement that nurtures parent-child bonds and supports children's developmental milestones. By emphasizing the importance of everyday chores, Rocket Inc. hopes to make the act of helping at home a valuable experience that contributes to children’s journey toward independence.

Key Highlights of the 'Summer Helping Challenge'

1. Inspirational Video: The campaign kicks off with a heartfelt video showcasing the precious moments of children's growth through helping at home. This concept video brings joy to families, encouraging kids to embrace the spirit of 'let’s give it a try!'

Watch the Concept Video on YouTube!

(Available until October 31, 2026)

2. Interactive Special Website: The dedicated campaign website features engaging content that makes the daily helping habit enjoyable for families. There's an 'At-home Helper Stamp Rally' where kids can choose from various chores such as laundry and tableware washing, create unique challenge sheets, and collect stamps as they complete tasks, turning their contributions into fun achievements.

Additionally, the site includes an 'I Did It!' augmented reality camera function, allowing families to commemorate their helping endeavors with fun AR enhancements.

3. Special Articles by Teacher Ti: Through an exclusive partnership, 'Teacher Ti,' a prominent childcare advisor and educator, will discuss advice on achieving child engagement, practical steps for chores, and effective communication techniques in a series of special articles being published right now.

- Enfant Article: Small Steps for Helping
- HugKum Article: The Best Advice for Kids' Chores

Moreover, Rocket Inc. is also collaborating with the family photo and video-sharing app 'Miten,' which features articles showcasing how families can cherish memories of their children's helping moments.

4. Exciting SNS Giveaway Campaign: A highlight of the campaign is an exciting social media giveaway where 300 participants can share their child's helping achievements on X (formerly Twitter) or Instagram. By using the hashtag #AttackKyukyuHelper, families have the chance to win a curated package of Kao products along with exclusive parent-child apron sets.

- Prize Details: 300 winners will receive a set of original parent-child aprons plus a product bundle, and an additional ten lucky participants will win a 'Miten' on-location photographer gift ticket.

- Campaign Period: July 21 - August 31, 2026

Rocket Inc.'s Strengths and Future Outlook

Rocket Inc. is more than just a conceptualization firm. It boasts a robust retail network, with access to approximately 9,223 major drugstore locations nationwide, enabling an impressive influx of 182 million visitors monthly. By integrating powerful retail media like 'Impact Gate®' into advanced brand communication strategies, Rocket connects manufacturers, retailers, and consumers, establishing a new era of marketing.

Under the banner of 'Connecting Innovation,' Rocket Inc. continues to envision solutions for social issues while driving business growth, aiming for a higher corporate value in all its ventures.

About Rocket Inc.

Founded on December 14, 2015, Rocket Inc. thrives on tapping into human emotions and societal values, paving pathways for evolutionary chains. The company's diverse portfolio spans promotional strategies, media operations, retail solutions, and brand communication, all geared toward constructing a novel business foundation for its clients.

• - Company Name: Rocket Inc.
• - CEO: Junichi Hayashi
• - Location: 1-4-2 Higashi Azabu, Minato-ku, Tokyo
• - Web: Rocket Inc. Website