#United States #Leaf Home #Gridiron Capital #Hudson #Erie Home

Leaf Home Expands Horizons with Erie Home Acquisition

In a strategic move to enhance its market position, Leaf Home has announced the acquisition of Erie Home, a significant player in the home services industry. This merger marks a pivotal moment for both companies, uniting their strengths and resources to create a leading direct-to-consumer residential services provider in North America.

A New Era in Home Services

The acquisition comes as Leaf Home seeks to broaden its service offerings, combining the exceptional capabilities of both firms. With deep roots in the home improvement sector, the newly formed company will leverage advanced technology, data-driven marketing, and an extensive national network to provide comprehensive home solutions. Leaf is now poised to serve customers through over 300 field offices, boasting more than 3,100 sales consultants and 2,400 licensed installers, which will improve efficiency and service quality nationwide.

Jenilee Common, who previously served as the CEO of Erie Home, will take the helm as CEO of the merged organization. Her leadership comes on the back of a successful track record in the industry, ensuring continuity and a strong customer-first approach. Rocco Mango, the former CEO of Leaf Home, will transition into the role of President and COO, maintaining a pivotal role in the company’s operations.

A Vision for the Future

The vision behind this acquisition is clear: to become the most trusted solution provider for homeowners throughout the continent. Jenilee Common highlighted that this merger is a game-changer because it combines operational excellence with an unwavering commitment to high-quality service. “It’s not just about growth in size; it’s about growth in the quality of service we deliver, ensuring our customers have trust in us at every step,” she said.

The partnership will emphasize the delivery of consistently high-quality services across various residential needs. From roofing to basement waterproofing, to custom stair lifts, the offerings of the combined entity will cater to a wide array of homeowner challenges. Homeowners will benefit from efficient contractor selection, quick-access financing, and a renowned service experience.

Reinforced Value Proposition

The acquisition is further backed by significant financial partnerships. Ares Management, a leading alternative investment manager, has led a preferred equity investment in Leaf, signaling strong confidence in the merger. Gridiron Capital, which has supported both companies since their inception, retains majority ownership of the combined entity, affirming its commitment to excellence in the residential services sector.

“Both Leaf and Erie Home have demonstrated impressive growth trajectories, and this strategic combination will unlock further opportunities for innovation and success,” stated Tom Burger, Co-Founder and Managing Partner at Gridiron.

Enhanced Customer Experience

The merger aims to streamline operations, ensuring that customers experience smoother interactions from the very first call to project completion. Advanced technology will play a pivotal role in optimizing sales processes and delivering tailored solutions. Customers will now have notable access to essential services across 48 U.S. states and Canada, with an enhanced suite of offerings including:

• - Re-Roofing Services: Metal and asphalt roofing solutions.
• - Gutter Systems: Comprehensive gutter protection and replacement.
• - Water Solutions: Entire systems designed to improve water quality.
• - Bath Solutions: Installation and remodeling services tailored to modern needs.
• - Stair Lift Solutions: Customized mobility solutions for residential access.
• - Basement Solutions: Waterproofing and air quality services to maintain a healthy home environment.

In this merging journey, the integration of both companies will create a reliable entity that stands to redefine residential services, fostering relationships built on trust and quality. As industry leaders, Leaf Home and Erie Home now embark on an exciting chapter filled with promise and potential, enhancing the homeowner experience like never before.

In Conclusion

This merger not only marks a significant expansion of Leaf Home’s capabilities but also sets a new standard for customer experience in the residential services market. With strong leadership and innovative solutions, the combined company is poised to meet the diverse needs of homeowners across North America effectively. As it moves forward, the commitment to excellence and peace of mind for customers remains at the forefront of its mission.

To learn more about Leaf Home's extensive service offerings, visit Leaf Home.