rom&nd Fall Trends
2025-06-19 12:06:46

rom&nd Unveils Innovative Matte Lipstick to Lead Fall Trends

Discover the New Sensation: rom&nd's Matte Lipstick



Korean cosmetic brand rom&nd has consistently captured the hearts of beauty enthusiasts in Japan with its innovative lip products, such as the popular Juicy Lasting Tint. As we transition into the fall season, rom&nd is ready to set the trends with a new matte lipstick that combines the moisturizing characteristics of a lip primer with an airy finish, aptly named Color Lip Matte. This exciting product will hit the shelves in Don Quijote variety shops and select stores from July 19, 2025, but there will be limited quantities available!

A Unique 2-in-1 Product



What distinguishes Color Lip Matte from conventional matte lipsticks? This innovative formula not only provides color but also acts as a lip primer, smoothing out vertical lines and delivering a soft yet vibrant hue. Its tube design ensures effortless application, making it easier than ever to achieve a fresh look.

Unlike ordinary mattes, Color Lip Matte offers multiple uses. It can seamlessly function as a base for your favorite lipstick or even double as a blush, allowing for a cohesive makeup look that echoes this season's trends. With its lightweight feel, you'll hardly notice you're wearing it!

Product Highlights



1. Pate Texture for Smooth Application


One of the standout features of this product is its Pate Texture, which fills in lines and glides over the lips effortlessly. Formulated with fine powder particles, it mimics the smoothing qualities of a pate, ensuring that every groove is filled.

2. Variety of Soft Colors


The Color Lip Matte comes in a collection of gentle shades, making it versatile for single-use or as a base color for your lipstick. Lighter shades offer a hint of transparency, while nuanced colors add sophistication, allowing for diverse makeup possibilities.

3. Long-lasting and Even Coverage


Once applied, this lipstick fits snugly on your lips without feeling sticky. You can enjoy a natural look that endures throughout the day without fading, keeping your lips looking flawless.

How to Layer Like a Pro


For those who love experimenting with lip colors, rom&nd has some fun recommendations. Achieve a flawless and glossy lip using Color Lip Matte paired with the Juicy Lasting Tint:

1. Create a Smooth Base: Apply the Color Lip Matte as your base to establish a supple, even canvas.
2. Enhance with Gloss: Layer the Juicy Lasting Tint on top for added volume and a luscious, shiny finish that brings your lips to life.

About rom&nd


Founded in 2016 and spearheaded by acclaimed beauty creator Min Se-ron, rom&nd has carved a niche for itself with its emphasis on personal color and intelligent shade selection. In 2019, the brand initiated its journey in Japan with the introduction of the Juicy Lasting Tint, leading the charge in the tint lip boom. Since then, rom&nd has expanded across various product lines, from color cosmetics to base makeup, consistently delivering hit products.

Check out their official Instagram here and explore more about rom&nd products on their official website.

Corporate Insights: iFamily SC Co. Ltd.


Established in 2000, iFamily SC Co., Ltd. has been at the forefront of the wedding service platform industry, providing standardized quality product and service. Following strengths accumulated in the wedding sector, the company expanded into cosmetics in 2016, leveraging its content and customer experience to create a buzz on social media. After becoming public in 2021, they now export rom&nd products to more than 40 countries globally.

Get ready to embrace this fall with rom&nd's Color Lip Matte, the perfect companion to elevate your beauty routine!


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Topics Consumer Products & Retail)

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