#Italy #Milan #Radiology #ESR #Bracco

Bracco and the European Society of Radiology's Initiative for ECR 2025

Bracco, a leader in diagnostic imaging, has accelerated its commitment to sustainable radiology through a new campaign at the European Congress of Radiology (ECR) 2025. Set to take place in Vienna from February 26 to March 2, this initiative focuses on integrating innovative and eco-friendly practices within the radiology community. The campaign builds on Bracco's long-standing partnership with the European Society of Radiology (ESR), a non-profit organization dedicated to enhancing collaboration within the medical imaging field.

UNVEILING AN IMMERSIVE EXPERIENCE

Bracco plans to launch an engaging experience titled "Our Journey to the Future Continues Today, Together, for a Sustainable Tomorrow," located at Foyer E, Level 0, ACV during the congress. This initiative aims to educate attendees about the significance of corporate responsibility in sustainability, showcasing how their advanced magnetic resonance (MR) imaging portfolio contributes positively to this crucial movement. The booth will feature 3D-digital pillars presenting critical statistics that highlight Bracco’s efforts to lower the environmental impact of radiology.

Additionally, product spotlights will illustrate how Bracco has designed its offerings with sustainability in mind. Perhaps most intriguing is the immersive Bracco Dome, where participants can explore the company's end-of-life management projects. These initiatives focus on promoting proper recycling and disposal of imaging materials, thus minimizing the environmental footprint associated with radiology practices.

COMMITMENT TO EDUCATION AND INNOVATION

Bracco’s CEO, Fulvio Renoldi Bracco, emphasized the company's integral approach to sustainability in their operations. "A healthy planet and society create the foundation for healthy people," he stated, reinforcing the company's mission across all levels of their operations. The initiative extends to the development of innovative contrast agents that utilize less gadolinium, as well as initiatives aimed at sustainable packaging, further underlining Bracco's holistic approach to this pressing issue.

ECR 2025 president Andrea Rockall expressed excitement over Bracco's commitment, noting, "It is amazing to see other companies championing sustainability through various initiatives." This reflects a growing trend within the industry to prioritize environmental responsibility alongside medical innovation.

EDUCATIONAL SESSIONS TO ENHANCE RADIOLOGY PRACTICES

In addition to the immersive experience, Bracco will host a series of educational sessions in collaboration with the ESR designed to foster knowledge sharing and innovation in the radiology field. These sessions will include a symposium, open discussions, and targeted educational events. Topics will delve into artificial intelligence's role in sustainability, optimizing dosing protocols, managing contrast media, and integrating sustainable practices into daily radiological workflows.

Some key highlights from the educational program include:

• - AI & Sustainability in Radiology: An industry partner's perspective on contrast optimization, led by moderator Amy King on February 26.
• - Redefining Contrast-Enhanced MRI: A discussion on the advantages of gadopiclenol, focusing on safety and sustainability themes on February 27.
• - Empowering Future Radiologists: A session led by Bracco and ESR Young Clubs on leadership roles in sustainability on February 27.
• - Photon Counting CT: A review discussing clinical case studies to be held on February 28.

CONCLUSION

Bracco and the ESR’s partnership highlights a significant step forward in the radiology field’s commitment to sustainability. By combining innovative technologies with educational initiatives at ECR 2025, they aim to set a new standard for environmental responsibility in medical imaging. Attendees can expect a rich experience filled with insights on how the radiology sector can evolve towards a more sustainable future.

To stay informed about Bracco's ongoing efforts and initiatives at the ECR, visit their official website.

ABOUT BRACCO IMAGING

Bracco Imaging S.p.A., part of the Bracco Group, is headquartered in Milan, Italy, and operates in over 100 markets globally. With approximately 3,800 employees, Bracco Imaging is committed to revolutionizing the field of diagnostic imaging for the benefit of public health. Their extensive portfolio includes a range of solutions spanning various diagnostic imaging modalities.

For more details, reach out to the media contacts provided on Bracco's website or visit the European Society of Radiology's official site for congress-related updates.