#South Korea #Seoul #SM Entertainment #Verses #Rappie

Revolutionizing Music Creation with Rappie

In a groundbreaking partnership, Verses, Inc. and SM Entertainment are launching a pioneering initiative that could redefine the music industry landscape. This collaboration will be powered by Rappie, the world’s first multimodal AI rapmaker. Announced on September 1, 2025, this project aims to encourage interactive music experiences for fans and artists alike.

A New Era in Music Creation

Rappie is not just a typical music creation tool; it is an advanced generative AI application that seamlessly integrates text generation, rap creation, and video production. With this technology, anyone—regardless of their musical expertise—can create high-quality rap music in mere seconds. This innovative app interprets user inputs and generates lyrics, rhythms, and vocal performances that capture the intended themes and emotions.

As part of the project, users will have the opportunity to co-create official tracks with renowned composers and even participate in immersive XR (Extended Reality) concerts. This approach is set to foster not just auditory consumption but active engagement and collaboration between fans and artists.

Features of Rappie

The beta version of Rappie introduces an array of innovative features aimed at enhancing user creativity:

• - AI-Powered Content Generation: Users can generate rap lyrics and vocals entirely through the AI platform without needing prior musical knowledge.
• - Diverse Virtual Stages: A variety of themed virtual stages are available to match the mood and intent of the created content.
• - Expressive Avatars: Users can choose avatars either styled after real celebrities or personalized to represent themselves. These avatars will perform synchronously, showcasing facial expressions and body movements for a rich performance experience.
• - Short-Form Music Videos: Rappie also allows users to create dynamic short music videos with cinematic camera movements, enhancing the overall polish and professionalism of each track.
• - Real-Time Interactivity: Engaging elements within the virtual stage can be touched and remixed, making each performance a unique and customizable experience.

About Verses, Inc.

Verses, Inc. is leading the charge in user-driven music experiences that go beyond traditional listening. The company has already made headlines with its interactive music platform, previously realized in partnership with K-pop group aespa. With multiple accolades—including the CES Innovation Award and recognition by Billboard—Verses is firmly positioned at the forefront of the global music industry.

CEO Sean Lee envisions a world where fans actively engage in music creation, allowing them to communicate and collaborate with artists in real-time rather than simply consuming content. This ambition to blend technology with art opens up limitless creative freedom for artists and offers fans an intimate and immersive experience within the music they love.

In conclusion, the collaboration between Verses and SM Entertainment marks a significant step forward in the evolution of music. The launch of Rappie not only empowers users to express their creativity but also cultivates a meaningful connection between fans and artists, heralding a new era in music production and experience. As the project unfolds, the music world eagerly anticipates the innovative possibilities on the horizon.