Get Ready for the San-X Characters Campaign at Lawson in 2025!

San-X Characters Campaign at Lawson: A Delight for Fans

San-X Co., Ltd., based in Chiyoda-ku, Tokyo, is teaming up with Lawson, Inc., located in Shinagawa-ku, Tokyo, to launch a vibrant campaign featuring beloved San-X characters. Starting from September 30, 2025, this limited-time event will take place across Lawson stores nationwide, where fans can enjoy exclusive merchandise and promotional offers featuring characters like Rilakkuma, Sumikkogurashi, and the popular Tarepanda.

Exciting Promotional Details

1. Exclusive Original Clear Sheets

During the campaign from September 30 to October 13, 2025, the first customers at participating Lawson stores will have the chance to receive a unique original clear sheet featuring one of four adorable designs, available only while supplies last. To qualify, customers need to purchase two selected snack items from the store. Each customer can get up to four sheets, one of each type, at a participating store, making this a perfect opportunity for collectors.

2. Limited Edition Merchandise

The campaign will also introduce a range of original merchandise available for purchase at Lawson stores, @Loppi, and HMV outlets starting September 30 until supplies run out.

- Eco Bags: Available in two delightful designs, priced at ¥1,650 each.
- Mini Acrylic Stands: Featuring seven different characters, sold at ¥990 each. These will be available in a blind box format, adding an element of surprise during unboxing.

3. Pre-Order Exclusives via @Loppi and HMV

From September 30 to November 4, 2025, fans can pre-order unique items online through @Loppi and HMV&BOOKS online, which will be delivered starting April 30, 2026. Highlights include:

- Hand Puppet Plush Set: Featuring characters in adorable costumes, priced at ¥3,630.
- Milk Bottle Pouch: Priced at ¥3,300, perfect for storing accessories or snacks.
- Mug and Acrylic Coaster Set: Priced at ¥3,850 for a charming drinkware experience.
- Plate Set: Featuring three character designs, also at ¥3,850.

4. Fun Engagement Activities

To add to the excitement, a unique “Quote Post Campaign” will run from September 30 to October 6, 2025. Participants can follow Lawson's official X account and retweet specific posts with a special comment to enter a lottery for a chance to win a ¥10,000 original QUO card.

5. Unique Stickers via Lawson Print

From September 30 through November 24, 2025, fans can purchase original stickers featuring the San-X Characters via Lawson’s multi-copy printing service. Available in 14 designs, the stickers will be priced at ¥400 for L-size and ¥600 for 2L-size stickers.

Join the Fun with San-X Characters!

The San-X Characters campaign at Lawson isn't just an event; it’s a celebration of creativity and cuteness that appeals to fans of all ages. San-X is known for creating over 1,000 100% original characters, bringing quirky charm and warmth to fans through their unique merchandise and engaging events. With characters that charm and tickle the heart, such as Rilakkuma and friends, this campaign promises to be a hit.

Be sure to take part in the promotions and grab your exclusive merchandise while it lasts! For more details, check out Lawson’s Official Campaign Page.