Celebrating 30 Years of Persona Series with Exclusive Collaborations at Harajuku's Tokyu Plaza

Celebrating 30 Years of Persona Series at Tokyu Plaza Harajuku

The Persona series, a franchise renowned for its fascinating storytelling and captivating characters, is celebrating its 30th anniversary this year. To commemorate this landmark occasion, Anique Co., Ltd., based in Chiyoda, Tokyo, has partnered with Tokyu Plaza Harajuku's 'Harakado' to deliver a unique collaboration that spans merchandise offerings and experiential events.

Exclusive Souvenir Drink Offerings

One of the main attractions of the event is the exclusive souvenir cup drinks available in the retail area. At the main venue on the 7th floor, named '701', visitors will find specially crafted beverages that blend the character themes from various installments of the Persona series. Noteworthy among these offerings are the collaboration drinks developed in partnership with the Japanese sake brand HINEMOS, boasting a selection of drinks that also includes unique cocktail mixes featuring the renowned Japanese sake.

In total, eight different drinks inspired by various Persona titles will be showcased. Fans can enjoy these limited-edition beverages presented in 'souvenir cups' – a perfect memento from this celebratory event. Among the selection, two drinks are particularly special, crafted as 'Japanese Sake Cocktails' using HINEMOS's exquisite sake, which have previously been featured in collaboration bottles for Persona 3 Reload and Persona 5 The Royal.

To learn more about HINEMOS's engaging philosophy, they are dedicated to offering a special cup corresponding to each time of the day, allowing drinkers to find harmony with their everyday moments.

Collaborative Experiences Across the Venue

The collaboration isn't limited to beverages. The events span across various tenants within the Harakado area, enhancing the experience for visitors. Patrons of the dining establishments will receive exclusive original coasters designed uniquely for this celebration, while other retail operators will provide original stickers featuring characters from the series.

Gift Promotions

- Dining: One coaster will be given randomly for every purchase of 2,000 yen or more (limited to one per transaction).
- Retail: One sticker will be given for every 2,000 yen spent, up to three stickers.

For those exploring all the offerings in Harakado, the ALL GOOD FLOWERS shop celebrates the occasion by offering products wrapped in exclusive commemorative paper, while MEXICAN GRILL AVOCADO adds flair to your meal with custom illustrations on tray sheets.

Immerse in the Persona Universe

The entire Harakado area will transform into an immersive world where fans can engage in the Persona series through food, drink, and shopping experiences—each element intricately connected to celebrate 30 years of this iconic series.

Visit the Special Features

- Event Website: Discover More
- Location: Tokyu Plaza Harajuku - 6-31-21 Jingumae, Shibuya, Tokyo, Japan.
- Duration: September 12 to September 27, 2026.

- Hours: Operating hours will align with various tenants, closing at 17:00 on the final day.

The Evolution of Persona

The persona series has enthralled fans since its inception with Shin Megami Tensei: Persona, introducing players to an intricate blend of everyday school life with supernatural elements where characters confront urban legends and deeper psychological issues. This annual gathering not only reflects on the rich legacy of the series but also rejuvenates it by connecting with fans through tangible, interactive experiences.

Get ready to step into the vibrant world of Persona!

The Anique Co., Ltd. merges pop culture with culinary delights, inviting everyone to experience the best of both worlds with unique collaborations and exclusive merchandise.