#Japan #Tokyo #Miki Fujimoto #Hayashi Rice #Haus Foods

House Foods Welcomes a New Face for Hayashi Rice Sauce

House Foods, a leader in the food industry, is ready to mark an exciting milestone with the 30th anniversary of their beloved "Fully Ripe Tomato Hayashi Rice Sauce." To celebrate this occasion, they have chosen renowned singer and television personality Miki Fujimoto as the brand's new character. Starting on April 1, 2026, a brand new TV commercial titled "It's Hayashi's Turn!" featuring Fujimoto will be broadcast nationwide.

A Deeper Look at the Product

Launched back in 1996, the Fully Ripe Tomato Hayashi Rice Sauce has consistently ranked as the top-selling brand in the roux hayashi market. This sauce is celebrated for its exceptional flavor derived from fully ripe tomatoes, ensuring that it appeals to family members of all ages, from kids to adults.

In a fresh update arriving in February 2026, House Foods will reduce the simmering time by five minutes, enabling the sauce to be prepared in just 10 minutes on the stove while retaining its delightful flavor.

House Foods aims to adapt to the lifestyles of busy families, making it more convenient for customers to incorporate Hayashi rice into their regular meal rotation. This TV commercial leverages Fujimoto's role as a mother, conveying to viewers that meals can be both quick and child-friendly, thanks to the product's brief preparation time.

The TV Commercial: Storyline Overview

The new commercial opens with Miki, portraying a busy mother rushing home. As she enters, her daughter eagerly greets her with the words "I’m so hungry!" With determination, Miki responds, "Alright, it's Hayashi's turn!" grabbing the Fully Ripe Tomato Hayashi Rice Sauce to start preparing dinner. In the quick and dynamic scene, she proclaims, "Just simmer it for 10 minutes! Done!" Her daughter's astonishment at the quick preparation is a pivotal moment that illustrates the efficiency and ease of cooking with this sauce. They gather around the dinner table, concluding with her daughter's delighted exclamation of "Yummy!" and Miki's joyous reaction.

This heartwarming narrative showcases how the Fully Ripe Tomato Hayashi Rice Sauce serves as a faithful ally for busy families, turning mealtime into a joyful experience.

Additional Highlights in the Commercial

The TV commercial not only highlights the convenient features of the sauce but also introduces a special recipe perfect for Mother’s Day. The Message-Embedded Omuhayashi is suggested as a delightful twist to the traditional hayashi rice, allowing families to celebrate the occasion while sharing love through delicious food.

Miki Fujimoto: A Multifaceted Talent

Miki Fujimoto was born on February 26, 1985, in Hokkaido, Japan. She embarked on her solo career in March 2002 with her first single, achieving widespread success as a singer and television personality. Beyond music, Fujimoto has received numerous accolades, including the Best Mother Award for her efforts in parenting. Her YouTube channel, "Hello! Mikity," shares genuine insights about motherhood and family life, resonating deeply with a diverse audience.

Miki's Reflections

In her comments regarding the TV commercial, Fujimoto expressed, "I aimed to authentically portray a mother eager to respond to her child’s hunger. Balancing motherhood and quick meal preparation often resonates with many parents." She shared her own nostalgia for Hayashi rice, emphasizing its value both as a comforting childhood memory and as a modern-day convenience with the Fully Ripe Tomato Hayashi Rice Sauce. She encourages busy families to embrace this easy cooking solution that promises smiles at the dinner table.

Product Lineup and Availability

House Foods offers several options of the Fully Ripe Tomato Hayashi Rice Sauce:

• - Fully Ripe Tomato Hayashi Rice Sauce (92g) – Price: 218 JPY (tax excluded)
• - Fully Ripe Tomato Hayashi Rice Sauce (184g) – Price: 417 JPY (tax excluded)
• - Fully Ripe Tomato Hayashi Rice Sauce Bolognese Hayashi (140g) – Price: 391 JPY (tax reference)
• - Fully Ripe Tomato Hayashi Rice Sauce Spicy Hayashi (140g) – Price: 391 JPY (tax reference)

These products will be available nationwide, making it easier for everyone to enjoy delicious homemade Hayashi rice.

For more details about the product, visit the Official Site.