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The Pocket Flat Quick Umbrella: A Redefining Foldable Experience

In a world where practicality meets innovation, the Pocket Flat Quick umbrella from Waterfront has taken a significant leap in design, winning the prestigious 2025 Good Design Award presented by the Japan Design Promotion Organization. This recognition highlights the umbrella's unique features while emphasizing the brand's dedication to enhancing everyday experiences.

A Closer Look at Pocket Flat Quick

The Pocket Flat Quick is a development of Waterfront's popular Pocket Flat series, which has surpassed 24 million units sold since its inception. With its remarkable slim profile of 2.5 cm, it promises to alleviate the frustrations associated with conventional folding umbrellas. The product strikes a perfect balance between style and practicality, making it an indispensable accessory for any season.

Key Features of Pocket Flat Quick

• - Ultra-Thin Design: Weighing approximately 185 grams, this umbrella is as convenient as it is sleek. Its compact size ensures that it fits comfortably in any bag without adding unnecessary bulk.
• - Quick Fold Technology: Thanks to its patented technology, users can quickly fold the umbrella without hassle. The innovative shape-memory PET film allows for easy storage, perfect for swift transitions through rain-soaked streets or entryways.
• - UV Protection: Besides rain protection, the Pocket Flat Quick umbrella boasts an UV protection rate of up to 98%, making it a reliable companion on sunny days. The design ensures versatility, allowing users to stay shielded regardless of weather conditions.
• - Affordable Pricing: While traditional memory umbrellas can range between 5,000 to 9,000 yen, Waterfront's Pocket Flat Quick comes in at a budget-friendly 2,970 yen (including tax), merging affordability with advanced functionality.

The Journey to Innovation

The Pocket Flat series began its journey in 2004, becoming a best-seller for its unique design concept that appealed to a wide demographic. Nevertheless, user feedback revealed a common challenge; many found the folding mechanism cumbersome. Responding to these concerns, Waterfront launched the Pocket Flat Quick, focused on retaining its hallmark thinness while allowing for easier folding. The initiative stemmed from a desire to enrich daily life by blending user-friendly design with attractive features.

In July 2025, a survey conducted by Waterfront highlighted the challenges users face when carrying umbrellas. A staggering 65.5% reported frustrations about bulkiness, while 31.8% found the folding process bothersome. Clearly, lightweight design and ease of use were priorities for consumers, driving innovation in the Pocket Flat Quick umbrella.

Recognition and Future Plans

The umbrella's acclaimed status will be showcased at the Good Design Exhibition 2025 from November 1 to November 5 at Tokyo Midtown in Roppongi, where all award-winning products will be on display. This event offers a chance for the public to witness the fusion of functionality and aesthetic appeal exhibited by this umbrella.

The Good Design Award, established in 1957, continues to promote superior designs that aspire to improve quality of life. With its iconic G Mark, awarded products represent excellence in both modern utility and design sensibility.

About Waterfront

Founded in 1986, Waterfront has been at the forefront of the umbrella industry, known for the Pocket Flat as their flagship product. Transitioning from Shoe Selection Co., the company continues to innovate while catering to various lifestyles and preferences. It has solidified its place in the market with over 200 million umbrellas sold, reflecting its commitment to functionality at a considerate price point.

Waterfront operates the Waterfront JIYUGAOKA store in Tokyo, showcasing an impressive range of umbrellas for every occasion. With approximately 500 different models available, customers can explore the various design choices while experiencing the brand’s essence firsthand.

In a marketplace that consistently yearns for practicality and style, Waterfront's Pocket Flat Quick umbrella stands out as a beacon of smart design, making it an essential companion for the unpredictable weather ahead.