Manifest Welcomes Greg Armor as Chief Revenue Officer to Propel Global Market Strategy
In a significant strategic move, Manifest, the prominent platform specializing in software and AI supply chain security, has appointed Greg Armor as its Chief Revenue Officer (CRO). This appointment marks a pivotal moment for the company as it embarks on expanding its reach across both commercial and public sectors globally. Armor’s extensive experience—spanning over 25 years in go-to-market leadership roles within the cybersecurity domain—positions him well to guide Manifest through its upcoming growth phase.
Prior to joining Manifest, Armor served as the CRO at Sycurio, where he played an instrumental role in overhauling the company’s go-to-market approach, aligning its sales, marketing, and customer success strategies to spur significant growth. His career also includes leadership positions at notable technology and cybersecurity firms such as Appdome, Gryphon.ai, and BitSight, where he acquired a wealth of experience in enterprise sales, strategic partnerships, and customer relations.
At Manifest, Armor will spearhead global sales initiatives and revenue operations while fostering customer partnerships and expanding the company's clientele. This role is crucial for Manifest as it aims to solidify its market presence in regulated sectors, enhancing the trust organizations place in the software and AI solutions they utilize. As businesses increasingly recognize the necessity of robust risk management protocols, Armor’s appointment comes at an opportune time.
Speaking on his new role, Armor emphasized the importance of not just visibility but the necessity of actionable outcomes that contribute to reduced risk and tangible business results. He noted, "Customers don't just need visibility; they need operational outcomes that translate into reduced risk and measurable business value. My focus is on aligning teams and execution around helping customers operationalize their strategies at scale, strengthening long-term partnerships and enabling organizations to trust the software and AI they build and buy."
Daniel Bardenstein, the CEO of Manifest, expressed confidence in Armor’s capabilities, stating that the challenges surrounding software and AI supply chain risks have escalated to a board-level conversation. With Armor’s background, Manifest is poised to expand its influence and ensure that customers can seamlessly adopt innovative AI and software technologies.
Moreover, Marc Frankel, a board member at Manifest, highlighted Armor’s proven track record in scaling companies towards major outcomes. He acknowledged Armor's deep understanding of complex market dynamics and his ability to harmonize sales, product offerings, and customer success to avoid unnecessary complexities. This strategic alignment will be vital for Manifest as it continues its journey of growth.
As the CRO, Armor will be responsible for driving operational adoption among clients, ensuring they move from momentary assessments to a continuous operational framework. This objective will enable clients to achieve measurable outcomes via regular engagement, policy compliance, and informed decision-making frameworks tailored to their risk management needs.
Another strategic area of focus for Armor will be scaling revenue through integrated risk and lifecycle management. This involves aligning the company’s sales strategies with customer success and product capabilities to drive wider adoption, expansion opportunities, and enhanced customer retention. By reinforcing these areas, Manifest aims to support its clients in managing their software and AI technologies more effectively.
In addition, Armor will work closely with partners and clients to enhance governance frameworks that promote transparency, compliance, and risk management throughout all layers of modern software and AI technologies. These initiatives align perfectly with Manifest’s mission to equip organizations with the insights and tools necessary to navigate today’s rapidly evolving technological landscape safely.
In conclusion, Greg Armor’s joining Manifest showcases not just a strong endorsement of the company’s ongoing efforts to address the intricate challenges within the software and AI supply chains but also a commitment to delivering exceptional value to its clients. As the landscape continues to evolve, Armor’s expertise is expected to be a driving force behind Manifest’s expansion and success in pivotal markets worldwide.
Prior to joining Manifest, Armor served as the CRO at Sycurio, where he played an instrumental role in overhauling the company’s go-to-market approach, aligning its sales, marketing, and customer success strategies to spur significant growth. His career also includes leadership positions at notable technology and cybersecurity firms such as Appdome, Gryphon.ai, and BitSight, where he acquired a wealth of experience in enterprise sales, strategic partnerships, and customer relations.
At Manifest, Armor will spearhead global sales initiatives and revenue operations while fostering customer partnerships and expanding the company's clientele. This role is crucial for Manifest as it aims to solidify its market presence in regulated sectors, enhancing the trust organizations place in the software and AI solutions they utilize. As businesses increasingly recognize the necessity of robust risk management protocols, Armor’s appointment comes at an opportune time.
Speaking on his new role, Armor emphasized the importance of not just visibility but the necessity of actionable outcomes that contribute to reduced risk and tangible business results. He noted, "Customers don't just need visibility; they need operational outcomes that translate into reduced risk and measurable business value. My focus is on aligning teams and execution around helping customers operationalize their strategies at scale, strengthening long-term partnerships and enabling organizations to trust the software and AI they build and buy."
Daniel Bardenstein, the CEO of Manifest, expressed confidence in Armor’s capabilities, stating that the challenges surrounding software and AI supply chain risks have escalated to a board-level conversation. With Armor’s background, Manifest is poised to expand its influence and ensure that customers can seamlessly adopt innovative AI and software technologies.
Moreover, Marc Frankel, a board member at Manifest, highlighted Armor’s proven track record in scaling companies towards major outcomes. He acknowledged Armor's deep understanding of complex market dynamics and his ability to harmonize sales, product offerings, and customer success to avoid unnecessary complexities. This strategic alignment will be vital for Manifest as it continues its journey of growth.
As the CRO, Armor will be responsible for driving operational adoption among clients, ensuring they move from momentary assessments to a continuous operational framework. This objective will enable clients to achieve measurable outcomes via regular engagement, policy compliance, and informed decision-making frameworks tailored to their risk management needs.
Another strategic area of focus for Armor will be scaling revenue through integrated risk and lifecycle management. This involves aligning the company’s sales strategies with customer success and product capabilities to drive wider adoption, expansion opportunities, and enhanced customer retention. By reinforcing these areas, Manifest aims to support its clients in managing their software and AI technologies more effectively.
In addition, Armor will work closely with partners and clients to enhance governance frameworks that promote transparency, compliance, and risk management throughout all layers of modern software and AI technologies. These initiatives align perfectly with Manifest’s mission to equip organizations with the insights and tools necessary to navigate today’s rapidly evolving technological landscape safely.
In conclusion, Greg Armor’s joining Manifest showcases not just a strong endorsement of the company’s ongoing efforts to address the intricate challenges within the software and AI supply chains but also a commitment to delivering exceptional value to its clients. As the landscape continues to evolve, Armor’s expertise is expected to be a driving force behind Manifest’s expansion and success in pivotal markets worldwide.
Topics Business Technology）
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