#Spain #Andalucía #Granada #Spencer Tunick #Cervezas Alhambra

Celebrating a Century: Retrato Alhambra 1925

To mark the 100th anniversary of Cervezas Alhambra, the renowned American artist Spencer Tunick has orchestrated a breathtaking installation entitled Retrato Alhambra 1925. This monumental work took place in a picturesque olive grove near Granada, Spain, where approximately 800 volunteers participated in a unique expression of art and nature.

Tunick, famous for his vast outdoor installations celebrating the human form in harmony with nature, gathered individuals from across 25 countries, all stripped down and covered in vibrant green paint. The experience for these volunteers was not merely about art; it was a deeply personal journey shared among strangers united by the artist’s vision.

A Visual Tribute to Andalusian Culture

The installation serves as a homage to the beauty of Andalucía, the essence of Cervezas Alhambra, and their deep-rooted traditions. Tunick described his dream of using green body paint in his art for more than 15 years, aiming to visually bridge the human body with the surrounding natural landscape. Each individual formed part of a living canvas, creating a powerful visual narrative that resonates with themes of equality and human experience.

“I’ve always wanted to work with green,” Tunick said enthusiastically after the installation. “This project has been a long time coming, and the results reflect the organic connection between the bodies and the earth.” The resulting imagery was intended to encapsulate the spirit of nature and human existence, generating a stunning visual that will serve as a lasting testament to both the artist’s vision and the cultural identity of the region.

Creating Lasting Connections

Jesus Rosado, a participant who traveled from Segovia, stated that this was his fourth time working with Tunick, having experienced previous installations in cities like San Sebastián and Barcelona. “Each time is unique, but this experience is truly extraordinary. It’s something you’ll carry with you forever,” Rosado reflected.

Similarly, Petri and Heidi from Finland traveled specifically for this artistic event. They expressed how the underlying message of the installation fosters feelings of unity and humanity among participants. “It’s beautiful to be together like this, feeling human in our differences,” they said.

An Artistic Legacy

The event was not only a celebration of a beer brand but also a significant cultural statement. Emmanuel Pouey, the General Marketing Director of Mahou San Miguel, reflected on the artistic undertaking by affirming that it celebrates the Andalusian identity where their roots lie. “For a century, we’ve taken our time with craft, creating works such as Retrato Alhambra 1925 that will remain in people’s memories,” Pouey noted.

As the world awaits the unveiling of the final images resultant from the installation, it’s clear that this artistic endeavor highlights not only the milestone of Cervezas Alhambra but also a message of creativity, culture, and the celebration of the human form in natural settings.

Who is Spencer Tunick?

Spencer Tunick is celebrated for his large-scale photography that explores human bodies in various environments, juxtaposing nature and culture. From serene urban landscapes to the surrealism of a desert storm, his installations capture the ephemeral state of existence that transcends conventional art boundaries. Tunick’s meticulous organization of volunteers transforms public spaces into extraordinary art experiences that challenge viewers to re-evaluate their perceptions of the human figure and its relationship to the environment.

About Cervezas Alhambra

Founded in Granada in 1925, Cervezas Alhambra is part of the Mahou San Miguel family, a leading Spanish beverage company known for its commitment to quality. The brand's range pays tribute to its roots with beers that feature unique flavors crafted through traditional brewing techniques.

In conclusion, Retrato Alhambra 1925 is more than just an artistic installation; it’s a celebration of community and culture that invites onlookers to engage with nature and each other through the lens of art.