#USA #Oklahoma City #loyalty program #Love's Rewards #Travel Stops

Love's Travel Stops Enhances Loyalty Program with Exciting New Features

Love's Travel Stops, known for its commitment to providing valuable services for drivers, has made significant upgrades to its Love's Rewards loyalty program. This revamped program promises more rewards and better value for both professional and casual drivers utilizing its expansive network of travel stops across the United States.

The announcement came on February 26, 2026, and the new rewards structure will officially launch on March 1, 2026. With 608 travel stops and 62 country stores, Love's is dedicated to enhancing the experience of all customers, ensuring that each stop along the way provides maximum value.

Unified Rewards Program

The updated Love's Rewards program is designed to allow all types of drivers—including both professional and casual drivers—to earn and redeem loyalty points through fuel purchases and in-store shopping. The integration of these features is made easier with the recently upgraded Love's App, which centralizes all rewards access.

To celebrate, all members joining the program will receive a special bonus: 100 points on their first in-store scan. This promotion is valid until September 30, 2026, allowing members to use their earned points like cash on future purchases at Love's locations.

Improved Benefits for Casual Drivers

The updated rewards system still includes valuable discounts for casual drivers, such as a $0.10 discount per gallon on gasoline and up to $0.25 off per gallon on diesel fuel. Moreover, casual drivers can enjoy the beverage perks offered by Love's drink club, where they receive a free fountain drink or coffee after their fifth purchase. New benefits for casual drivers include:

• - 1 point per gallon of gasoline and diesel purchased
• - 2 points per dollar spent on in-store merchandise
• - An additional 2 points per dollar spent on Love's-branded products, freshly prepared meals, snacks, and bulk Diesel Exhaust Fluid (DEF)

Enhanced Offerings for Professional Drivers

Professional drivers are also set to benefit from the new program enhancements. Love's aims to strengthen its appeal to this essential group of customers, who rely on the travel stops for various services during their journeys. Notable improvements for professional drivers include:

• - Earning two points per dollar spent on in-store merchandise, doubling the previous rate
• - Additional points for each dollar spent on Love's-branded items, fresh meals, snacks, and DEF
• - The introduction of a monthly credit-based model for complimentary drink refills, allowing for more flexibility in redeeming points on beverages or other rewards

Customer-Centric Experience

The revamped Love's Rewards program reflects the understanding that drivers today expect more from their stops than just a place to refuel. “Drivers want value and consistency wherever the road takes them,” explains Patrick McLean, chief marketing officer at Love's. The goal is to make Love's the first choice for drivers looking for quality service and rewards as they travel.

The emphasis on providing meaningful benefits aligns with Love's larger commitment to customer satisfaction and community engagement. With nearly 40,000 team members, Love's is deeply invested in enhancing the customer experience at all their locations.

Conclusion

Overall, the enhancements to the Love's Rewards program demonstrate a robust response to the needs of modern drivers. Whether for discounts on fuel, rewards on in-store purchases, or the convenience of an organized app to track points, Love's continues to position itself as a trusted partner for everyone on the road. To learn more about the enhanced Love's Rewards program, visit Love's website.