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New Horizons in Live Commerce: Japan Goes Global in Southeast Asia

In an exciting collaboration, three innovative companies—BeeCruise, Raccoon Commerce, and ENGAWA—have embarked on a live commerce project targeted at Southeast Asian consumers. This collaborative venture seeks to leverage each company’s unique strengths, promoting Japanese products and enhancing their visibility in the burgeoning markets of the Philippines and Malaysia.

The Growing Southeast Asian E-Commerce Market

By 2024, Southeast Asia's e-commerce market is projected to reach $159 billion, driven primarily by platforms like TikTok and Shopee, where live commerce now accounts for approximately 20% of total e-commerce sales. Recognizing this dynamic shift, the three companies are committed to establishing a strong presence for Japanese products in this vibrant region. The project aims to capitalize on live streaming's effectiveness as a sales channel, enhancing brand awareness, accelerating market penetration, and expanding distribution channels for Japanese products.

A Strategic Collaboration

Each company brings a distinct set of skills to this partnership:

• - Raccoon Commerce: Responsible for product selection, Raccoon Commerce evaluates its extensive catalog of over 2 million items available on its B2B platform, Super Delivery. It carefully curates which products best suit the Southeast Asian market, collaborating with suppliers to ensure a smooth transition.

• - BeeCruise: Focused on the operational aspect of cross-border e-commerce, BeeCruise will launch the online storefront Japan Premium Select tailored to the local consumer base. With a commitment to using BEENOS Group's resources, BeeCruise will also oversee international shipping, customer service, and other essential functions.

• - ENGAWA: Taking the lead on promotion through live commerce, ENGAWA will manage influencer partnerships and oversee live stream sessions on popular platforms like TikTok and Instagram. By doing so, it aims to maximize revenue through direct engagement with consumers.

The project officially kicks off with clothing and fashion accessories, utilizing the rapidly expanding live commerce landscape in Malaysia and the Philippines. As it progresses, the scope of product categories and target countries is expected to broaden.

Increased Demand for Japanese Products

BeeCruise's manager, Miyahara, emphasizes the project's significance as a crucial model for expanding Japanese products abroad. He highlights the long-standing cooperation between Raccoon Commerce, which pioneered B2B marketplaces, and ENGAWA, renowned for enhancing Japanese brands' global marketing outreach. This partnership is not only grounded in their shared vision but also in the notable purchasing demand from local consumers for Japanese products.

As the Southeast Asian region continues to attract attention due to its significant market potential and growth, the collaboration opens avenues for enhanced cross-border shopping experiences. The three companies are enthusiastic about leveraging live commerce as a powerful tool to boost sales.

For companies interested in joining this dynamic collaborative effort, inquiries can be directed through the companies’ official websites.

About BeeCruise

BeeCruise is dedicated to expanding the overseas market for Japanese companies, focusing on regions in Asia and North America. The company not only aids in overseas marketplace entry but also is engaged in product development that leverages intellectual property (IP). Since its establishment in October 2017 under the leadership of CEO Seita Nakai, BeeCruise has steadily grown its role in the global marketplace.

For more information: BeeCruise Official Website